How To Write An About Me Page For A Website?

How to write an about me page for a website is a topic that I wanted to discuss since a long time. Many of my readers have approached me on several occasions and asked me “what makes a good about me page“. So, here we are going review the 4 main qualities of a good about me page. As you can understand, what follows is valid for a blog as well as for a website. Also, “about me” can be […]

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The Importance Of Word Of Mouth In Marketing

The importance of word of mouth in marketing is a topic that has been in discussion for many years; over many webinars, seminars, groups and forums. And the question is still not completely answered … “is word of mouth important in marketing?”. In this article, I am going to attempt to answer this question for you as clearly as possible. But first, let me ask you a question … Did you know that 60% of people turn to their immediate […]

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How To Build An Effective Landing Page

How to build an effective landing page is not as difficult as it sounds. But what exactly is a “Landing Page“? Let’s see if I can describe it to you the best possible way: You have probably heard this expression without really knowing its meaning and its challenges. The landing page is simply the landing strip to get your business off the ground! … Yes, just like the landing strip is to an airplane for it to land, and to […]

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How To Optimize An Adwords Campaign – 7 Vital Elements To Include

How to optimize an Adwords campaign is going to be quite a short article but I felt that I had to write it to help some of my readers who are struggling with their PPC (Pay Per Click) campaign. So for them, and all of you reading this blog post, here it is. Enjoy it and put it to good use. Paid listings can be a great way to generate qualified traffic to your site or blog, with immediate results. […]

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How To Increase Website Conversion Rate ? – 10 Cool Tips

How to increase website conversion rate is yet another question that regularly comes up on forums and webinars. Also, one of my regular readers brought up the matter in a comment, so to keep my promise to him, I wrote this article. Here it is: What is the role of titles? … To encourage clicks! Do you regularly send emails to communicate with your prospect? … The first goal is for your readers to want to open your email. Do […]

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How To Plan A Marketing Strategy

How to plan a marketing strategy is certainly quite a wide subject. There are many ways to approach this subject and you may find in this article some suggestions that you have already read somewhere else. The area that concerns us today is that of online marketing, a complex subject that is approachable from several perspectives. Today, we will talk about the preliminary steps to establish a good online marketing strategy as well as tools to use to get the […]

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How Pinterest Can Help Your Business – My 4 Strategies

How Pinterest can help your business, the market’s most effective marketing platform, perfect for bloggers, entrepreneurs, online trainers and more. Hi there! Here we are again together to talk about a formidable weapon and often forgotten to quickly increase its traffic: the famous Pinterest. Pinterest is among the most underused marketing platforms, yet it’s possibly the most effective at the moment. And not enough people use it to develop their blog or their business. Big mistake! Want to expand your traffic […]

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What Is The Difference Between Benefits And Features ?

What is the difference between benefits and features ? To answer this question that I often get, either by email or at conferences, I have decided to finally write a blog post in the hope that my readers will stop wondering. In fact, we will not only compare benefits and features a third element of the marketing process which is by no means immaterial: Profit. So today I propose to start with a basic notion of marketing. Just to be […]

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When To Monetize Your Blog ?

When to monetize your blog ? A common and recurring question among new bloggers with as many answers as there are so called “gurus” out there. I perceive and appreciate the concern behind this question. Many bloggers would prefer to build their audience prior to introducing any means of monetization. And, it is obvious that you have to have a number of readers before you can expect to sell anything from your blog. Of course, if your audience is a […]

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How To Find The Best Keywords For A Website

How to find the best keywords for a website is a question all content writers have in mind whenever they are ready to write an article for their website or blog. As you have come here, I have no doubt that you are one of them. So, for you and all of my readers, I have written this article and I hope that you will find the answers to your questions in here. If not totally happy with it, make […]

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