How to retain existing customers should be the number one goal of any business, big or small. By searching for solutions to find new customers, we often tend to forget the ones we already have … But if finding new customers is the basis of our activity, we would be wrong not to look at the loyalty of our old customers. On the one hand, because selling something to a new customer is much more expensive than selling to someone
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How to call to action on a website? How to create a good call-to-action (CTA)? So many questions that I receive in my mail box, or at conferences. Many entrepreneurs I meet are often with the same problem. Visitors to your website arrive, they watch what you offer, but do not take the action that you would like them to take. In a word: they do not convert. Your site may have beautiful pictures, you may have perfected your texts
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Learn how to write the best blog titles and you are in business. Did you know that titles account for up to 80% of the number of readings our articles receive? But how much time do we spend working on the titles of our articles, not to mention the subject of our emails, or the title of our ads? If you cannot get the user to click on your article after reading its title on the Internet, as a result,
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Dreaming of writing tweets that will get retweets in order to increase awareness and visibility of your business on Twitter? And, why not go viral? Here are 5 useful tips that will help you write tweets that will get retweets on this ever growing social network. If you already have an account with Twitter to communicate about your company, you have necessarily asked yourself this question: “How can I increase the number of retweets (shares) to have a better visibility
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“How to get more website traffic for free?” This is probably one of the most frequently asked questions. This is indeed a real challenge to boost your online business and, above all, a strategy on the medium / long term on which you have to work every day or almost. There are of course many relatively effective techniques including online advertising (Google, Facebook, etc.). But you still need to know how to use them and have a minimum budget; which
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How to increase website traffic with keywords is a question that I am very often have from readers. Although it not the most difficult thing to do, there are certain rules to observe to make it a success. Working on your content and optimizing it to gain traffic is one of the best ways to improve your SEO and to appear on the first pages of Google search results. Your web content represents you, it labels your identity and your
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Successful social media hashtag campaigns can be a terrific weapon for your marketing efforts. If you are familiar with Twitter and use this social network regularly, you know what a hashtag is. On the other hand, for those who do not “chirp”, this term may be totally unknown. In short, a hashtag is a marker (#) that allows Twitter users to give additional context to their message. Because social media is restricting our messages, known as Tweets, to only 280
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What is duplicate content in SEO? It is having the same content as your neighbor (or yourself!) on your website or blog. That is, the same text is on two or more web pages, whether on the same site or on two different sites. Do you remember your high school days, a few hours before the return of a homework assignment on Maria Chapdelaine, you were frantically searching on Google to complete your work? Surely you have copied an entire
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From passion to a business, is certainly everyone’s dream: to do what you love doing the most while creating a stream of income. As I have been doing this for years, I have decided to share here the five major things that you have to look for and act upon in order to succeed and achieve your dreams. So, here are my 5 tips to turn your passion into a source of income. How to make money thanks to your
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Work at home for seniors has become a necessity to supplement the usual very low retirement income; if any at all. It is also a dream for some people because it eliminates the long and expensive travels and time wasting on public transport or by car to get to and from work. It is something that everyone should look into as part of their preparedness for a smooth transition from their working life to the time when they will be
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