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What Is Duplicate Content In SEO – Can it Affect Your Ranking? — 14 Comments

  1. This is a very interesting article on duplicate content and how it affects SEO. I often see duplicate content when I search the web and was wondering what the real deal is, as I run some of my own websites and want to do everything the right way.

    Even though it might not prove fatal to a website, to gain favour with Google, it does sound best to avoid duplicate content as much as possible, doesn’t it?

    • You are totally right Darren, if you are serious about publishing a blog or website, unique content is a must. What would be the point of copying what a dozen of other people are posting? To be in the middle of them in the searches? It is not difficult to come up with a unique article which will attract readers, and make a name for yourself.

      Thanks for sharing your views on the subject Darren. You might be interested in reading my latest article: How To Get More Website Traffic For Free – 11 Simple Techniques. Let me know what you think about it.

      I wish you an excellent weekend.

      John ツ

  2. Hi John! This is a very informative and necessary article! Duplicate content is quite simply plagiarism. Using other’s ideas instead of your own is deceiving. I remember in school we had to reword all our essays and reports down to the tee! The present times that I can relate to this is when posting common official documentation such as the Privacy Policy or Affiliate Disclosure, and also when using quotes. I especially gained some insight into your advice on, “How to Avoid Duplicate Content.” (I hope I didn’t just duplicate that! haha!) This is very helpful advice to consider, relating to my line of work in designing websites. Thank you!

    • Thanks very much for stopping by H. Erin and for sharing your views on the subject of duplicating content. As a Published Author and Web Master, you are well placed to speak about and condemn the practice of duplicating content. You probably earned your passion for writing early on thanks to your teacher. I am glad that you enjoyed reading my article and found it useful.

      You might also like to read my  latest article “How To Get More Website Traffic For Free – 11 Simple Techniques

      Enjoy it, and please do share your views with us here.

      Best wishes,

      John ツ

  3. Just wow. I learnt some new things on duplicate content. Unique content can only get indexed on google. Great post and a lot of things to learn even for advanced people. The technique said by you of copying a text from one’s own content and check the text on google works so well. Even WA’s unique content checker can’t perform so well. I have faced such situation.

    • Thanks very much for reading my article on duplicate content and for taking the time to comment Saurav. There are many tools to use to make sure that your content is unique and shows you what part of your content is duplicate. I use Copyscape Premium, it is great and affordable.

      I hope that you have seen my latest article: “How To Get More Website Traffic For Free – 11 Simple Techniques“.

      Let me know if you have any questions Saurav.

      John ツ

  4. Thank you for explaining the problems with duplicate content, John. I think it’s hard to avoid it sometimes, especially when you’re writing a lot of posts. Using the same photo or image more than once is considered duplicate content? I didn’t realize that. Could you use the same image more than once if you gave it a different title or tag each time? That might help if you can.

    • Thanks very much for visiting my website and for commenting on my “What Is Duplicate Content In SEO” article Grant. I don’t think that using the same image several times is considered duplicate content if you give them a different title and tags each time, otherwise how could you use free stock photos? Graphics that are available for free are used over and over. Personally, I don’t use an image more that once on my websites, but it is just a question of having each article to look different and unique.

      Looking forward to seing you here again soon Grant, as I have a few exciting articles in preparation that I am sure you will enjoy.

      Best wishes,

      John ツ

  5. Great article on Duplicate content. I know for myself it took me awhile to realize I was creating major duplicate content with tags or categories. I am glad the Yoast SEO plugin takes care of that. Since I have been writing so much I use Grammarly premium to check all my content to try to make it as unique as possible.

    • That’s right Chris, like you, I didn’t know what duplicate was. I used to just copy and paste articles I liked on websites and blog and paste them on my own websites and blogs, not knowing that I was simply stealing other people’s property. Of course, this is not happening now. I didn’t know about Grammarly, thanks for sharing this. Personally, my English is quite good but I use a program called Copyscape Premium to make sure that my content is unique before posting.

      I wish you the very best Chris.

      John ツ

  6. This website is meant for me.  I´m glad I found it! I am reaching retirement age so the articles you have presented here are particularly appealing to me. I have recently started working on a blog to earn some extra income but I am concerned about the risk of “duplicate content”.  How for example are medical and affiliate marketing statements, that can sometimes be quite long, impact on SEO rankings? I was not aware that technical errors can sometimes create “duplicate content”.   I would be most grateful if you could contact me to answer my query re medical and affiliate statements.  It would be good to know.  My contact details are below.

    • Thanks for commenting on this blog post Trevor. I cannot contact you direct as your details are not seen below. Furthermore, I may as well answer your question here so that my readers benefit from the answer.

      If you have written content for a blog for example, you will have experienced that it is sometimes very difficult and even impossible to find a word or a phrase that means the same thing as the original. In this case you cannot avoid doing some duplication.

      You will find this problem particularly exists in affiliate marketing and when promoting some over-the-counter health and wellness products where you cannot change the brand name and description.

      Hope that I made myself clear and I wish you a very happy and successful retirement Trevor.

      Stay safe and healthy,


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