How And Who To Follow On Twitter (now X)
How and who to follow on Twitter to attract the right customers is a chapter in itself that needs to be addressed. I very often see Internet marketers making the same mistakes over and over, so I decided to write this article hoping that it will clarify a few things for them.
Update 09 January 2026: As most of us know, Twitter officially became X in July 2023, about nine months after Elon Musk bought the company in October 2022. Musk said the change was meant to signal a complete transformation beyond short text posts. He envisioned X as an “everything app” combining social media, video, payments, and commerce in one place.
The re-brand retired the iconic blue bird, which Musk felt was too limiting and tied to the platform’s past. In short, the name X was meant to represent a blank slate and a much bigger ambition for the platform.
Unlike Facebook, linking on Twitter (now X) is much easier because it is much less engaging.
We do not speak of “friends” but of “followers” and nothing obliges you to follow a person who follows you and vice versa.
So, how to follow someone on Twitter?
But above all … WHO to follow?
I will give you a few answers, which hopefully will help you do it right.
Note: as Twitter has improved their platform since being taken over by Elon Musk, some of the guidelines below might differ a bit, but if you are acquainted with Twitter, you will soon find your way out. If not, please do not hesitate to post a comment at the bottom of this page and someone will soon come to your rescue – Sorry for the inconvenience.
Update 09 January 2026
That said, I guess that you might like to invite your Twitter followers to join in this tutorial. To do this, just login to your most relevant Twitter account and click on the bar below …
⚠️ How And Who To #Follow On #Twitter? – Do You Know How Important It Is to Know?.. – Please Share! 🙏 Share on XAlso, if you have several Twitter accounts, you can repeat the operation by login into each one of them in turn.
So, let’s get started now …
1. How to follow someone on Twitter
This might not be a surprise to you, as there is nothing more simple than that. Go and get the person you want to follow via the Twitter’s search engine (top right of your profile page), by typing the username or nickname of that person. For example: @Best_Biz_Ads – Rated ★★★★★ 🇪🇺 ❤ 🇺🇦
(Speaking of which, not yet mastering the Twitter specific vocabulary? … Check ~~> Twitter (X) Glossary)
Then, once on the profile of this user, you just have to press the “Follow” button as pictured below!
By the way, you will be able to see if this person is following you back or not at the bottom of his or her profile picture, thanks to the mention “FOLLOWS YOU“:
If you want to have an effective presence on Twitter for your activity (and therefore to be popular within this network), you will have to start by following people. As with all social networks, interaction is the foundation of success on Twitter.
Indeed, as we shall see in a future article on Twitter notifications, every time you follow someone on Twitter, this person will be alerted via notifications. And so will be informed in passing of your existence.
On the other hand, there is an implicit rule of courtesy on Twitter: it is good when someone follows you to follow him or her back. 🙂
Following others on Twitter is the best way to grow your community!
Also, I invite you to get my free Internet Marketing course by clicking on the banner below …
Done it? Great, let’s continue then …
2. Who to follow on Twitter?
1. Follow your target on Twitter
In priority your target will have to be your potential customers. Do a keyword search to find profiles that may interest you. Makes sense?
But your competitors have probably done this work for you, so why not take advantage of it?
One cool trick to discover more quickly the profiles likely to interest you is to start by following the followers of your competitors. So go on the profile of your competitors and on the tab “Subscribers“. You will surely discover what you are looking for … a treasure trove!
2. Follow your influencers on Twitter
But Twitter is also a great observing platform and you would be wrong not to take advantage of it!..
Follow the most influential people of your industry, your “gurus” and take advantage of their watch.
Once you have found their profile, to make sure you do not miss out on tweets from your favorite influencers, you can take advantage of the “Lists” feature.
A list, what is it?
The lists on Twitter allow you to organize the people you follow by theme. This will help you to follow their news more easily (for info, you can add a Twitter account to a list without being subscribed to this account).
To create a list in 3 clicks:
Once on your profile, go to the rightmost tab: “Lists“, then click on the “Create a list” button.
Then, to add a user to a list, go to his / her profile, then click on the configuration icon (next to the “follow / subscriber” button) and finally on “Add or remove from your lists…“.
Otherwise, even easier! You can subscribe to an already existing list … Look at the lists of your influencers, your competitors and help yourself.
For this, again, just 3 clicks:
- Search for the profile in Twitter’s search engine, by typing the profile name.
- Go to the “Lists” tab and then to the name of the list.
- Here you just have to click on the button at the top left “Subscribe“, below the name of the list. Easy !
Then enjoy these interesting tweets and share them to your own community!
Again, the influencer will be alerted by a notification when you add it to a list. Another way to increase your popularity!
3. Follow your future partners on Twitter
Finally, you can go looking for your future partners. People whose activities are complementary to yours, with whom you could associate to develop your business together. In short, in your online networking line of work (essential to the success of your site), Twitter is probably the first step.
Twitter (as LinkedIn) is indeed a direct, and very effective, way to contact your recipient. In a more professional way than Facebook and less impersonal than going through the contact form of a website.
Once you have reached a certain number of followers, make sure you keep them:
- Try to maintain a certain frequency of publications (even to automate some) and keep your account active. Be respectful to your followers and do not leave your Twitter account abandoned (error too often made!)
- Do not fall into the pitfalls too often committed by Twitter beginners, like constant self-promotion.
A word of warning: Although you will tend to follow the whole world when opening your Twitter account, to show your presence, Twitter limits the number of subscriptions according to the number of your followers.
So you will sometimes have to stop following certain people to follow others. To know who to “Unfollow“, you can use tools like Tweepi, which will allow you to identify profiles that do not follow you back. And so make sure to “Unfollow” them without regret!
But here I must add a word of wisdom: Do not unfollow “en masse” in order to be able to follow more new Twitter users. Twitter really does not like that and might suspend your account for “inappropriate behavior“.
That’s it, now you know everything about how and who to follow on twitter!
However, this tutorial would not be complete without these two most important chapters …
Fake followers …
That’s right, they do exist, and no matter how tempted you may be to purchase a number of followers … DO NOT, and I mean it, DO NOT buy followers from any sources, no matter how serious they may look like, the followers you will receive will be 99% fake account! I can guarantee you that 🤓
What will happen when you have these “fake followers”?
Well, fake followers are people that do not exist! They have been created by automated programs called bots (for robots). You usually can recognize them by …
- Their names (handle) that are often like “rtsfe1845” or “love95823”
- They usually have only a few followers and only one or two “Tweets” on their profile
- They often don’t have a profile picture, and …
- No account header image
Now, I am afraid to break it to you, but bots have become extremely sophisticated. They are now able to produce fake Twitter accounts that have …
- A proper name like you and me
- Some fake followers, sometime a lot of them
- They now have a real person’s profile picture and …
- A proper account header image
What to do then?
Simple, and I repeat … DO NOT buy Twitter followers for any reasons!
Why? Well first of all Twitter doesn’t like that and they might suspend your account, or worse, ban it forever. Then, I have never heard of a non-existant person making a purchase online, have you?
But I need a lot of followers to read my messages!
NO you don’t need a lot of followers to read your messages and buy your products and / services. What you need is to learn how to use hashtags (#)!
An hashtag is this little but extremely powerful little character (#) that you place in front of a word, like #marketing #business, etc. which can amplify your reach to infinity!
Which means that even if you have only 5 followers on your Twitter account and you use one or two trending hashtags in your Tweet, it will be seen by thousands, and maybe millions of other Twitter users!
How do they work and how to use #hashtags?
I have written a complete tutorial that can be read at: Successful Social Media Hashtag Campaigns. So, I suggest that you have a good read at this very important topic.
Then, if you paid attention, do not forget to follow us here:
Best Biz Ads ~~> https://twitter.com/Best_Biz_Ads
Healthy Living ~~> https://twitter.com/GoForHealth
Top 10 Robots ~~> https://twitter.com/Just_Robots
Afric Art ~~> https://twitter.com/AfricanAntix
And, to further your knowledge, here are some articles that you will also find useful:
- How Pinterest Can Help Your Business – My 4 Strategies
- How To Improve Your Conversion Rates With eMail And Social Media Integration
- What Time To Post On Social Media?
Thanks for reading
I hope that this article clearly showed how and who to follow on twitter to attract the right customer. Pretty simple right?
If you have any other tips in this particular field, my readers and myself would like to hear from you.
And, should you have any problems and would like to find a solution, please make use of the box below and someone and/or myself. I will respond typically within 24 to 48 hours. If you enjoyed reading this article please share it socially and post your appreciation in the comments area below, I will highly appreciate it!
I am a VIP Member of Affiliate Mentor, where I learned how to share my passions and successes. You are most welcome to join my team and learn how to become successful in business and retire early. Click the button below and …
Easy to Retire – Copyright © since 2017 to date!
