The importance of word of mouth in marketing is a topic that has been in discussion for many years; over many webinars, seminars, groups and forums. And the question is still not completely answered … “is word of mouth important in marketing?”.

In this article, I am going to attempt to answer this question for you as clearly as possible. But first, let me ask you a question …

Did you know that 60% of people turn to their immediate family before making a purchase decision?

Not sure?

Well, in the course of the past couple of years, an American research firm established that word of mouth has even more impact than social networks in consumer buying decisions. And according to the specialized magazine Strategies, word of mouth is even at the top of the list taken by consumers to make a purchase decision!

Customer Reviews are the basis for recommendation-based marketing. In short, your happy customers are your first choice; it’s the definition of word of mouth. Focus on word of mouth (or WOM. In short, the marketing of “Client to Client”, or C to C) as a marketing strategy.

Also, I invite you to get my free Internet Marketing course by clicking on the banner below …

That said, let us begin …

The importance of word of mouth in marketing

By word of mouth, your clients can become your best reps …

Your clients can become your best reps

This sounds obvious but deserves to be remembered. If your salespeople must convince your prospects of the merits of your rates and the superiority of your offer to compare with that of your competitors. Your customers do not need them.

Why ? Because they trust their family members more than anybody else. And they are in the best position to evaluate your products or services. As we saw in the introduction: even today, the opinions of customers of a company are more important to consumers in their purchase decision than any other recommendation!

Thus, the first thing to do to implement a word of mouth marketing strategy … is to satisfy your customers as best as possible. Only then will they become your endorsers. Thus, in a tense market, it is essential to make every effort to offer a quality service; whatever your sector of activity.

Exploit the Internet with a word of mouth strategy

Of course, the new communication channel that is the web must invite itself into a strategy of word of mouth. It is the oldest method of entrepreneurial communication. And to do this, several tools are available to businesses:

• Social networks
• E-mailing
• Customer Reviews

Social networks

Social networks is now well under control by companies and it allows to create a community around a brand / a product / service, but also to communicate with this community, to exchange, and to create events, that are physical or digital. Virality can play a major role in propagating information and social networks becomes an important tools to launch digital word of mouth by sharing news.

E-mailing

E-mailing is certainly newer than word of mouth, but older than social networks like Facebook, Twitter, Instagram, etc. And e-mailing can also generate word of mouth … or rather the “mail to email” by forwarding messages.

Indeed, a neat mail (usually created in html by using templates available on the internet for example), containing videos and / or images and carrying a unifying and attractive message can be enormously shared. If your target audience likes it, they will send it to their contacts they believe might also have an interest in this particular product or service. Virality (therefore, word of mouth), plays an important part here.

Customer Reviews

Customer reviews are very important to your business!

Finally, of course, it is the customer reviews that are the main digital tools for simulating word of mouth on the Internet.

A potential user who is wondering about your company; your services; your quality commitments; will seek the opinion of existing users. If customer opinions about your company, products and services exist, he will read them before making his decision.

And do not believe that negative or mixed reviews will prevent him from purchasing from you; as long as these are not too many of course!

The only problem with customer reviews on the internet is that, in recent years, false opinions have developed and some companies have even made their business. It is now quite easy to purchase a false opinion.

Although it is illegal on the one hand, and on the other hand, if you get caught, you definitely lose the credit of your consumers. Because a stain like this on an e-reputation does not disappear quickly.

It is precisely to counter these false opinions and to offer reliable and reliable tools, for both consumers and brands, that the firms of verified opinions have developed.

If the devices for e-commerce sites are well known, there are others that are less known and not necessarily reliable. The service aims to provide small businesses with a system of verified customer opinions to enhance their quality commitments; it also allows you to use the internet to expand your word of mouth marketing strategy!

Amazon, for example have resolved the problem of false reviews by requiring that a verified purchase be made to qualify for posting a positive or negative review on the product.

Also, I invite you to get my free Internet Marketing course by clicking on the banner below …

And here are some articles that you will also find useful:

• Customer Loyalty Retention Strategy
• How To Sell Affiliate Products On Your Site
• Writing Good Business Emails – 5 Easy Steps

Thanks for reading

Do you understand the importance of word of mouth in marketing? If you have any other tips in this particular field, my readers and myself would like to hear from you. And, should you have any problems and would like to find a solution, please make use of the box below and someone and/or myself. I will respond typically within 24 to 48 hours. If you enjoyed reading this article please share it socially and post your appreciation in the comments area below, I will highly appreciate it!

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