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Monitoring Your Direct Mail Marketing Results — 4 Comments

  1. Hello John, this post would go a long way to helping those who are into mail marketing alot as some of them do not know how to follow up this mails and end up paying some good amount to money to some platforms which can possibly be a scam site to help them run it. Having the knowledge of monitoring ones mail would be very helpful as one can give real records of how their business is progressing. I’ll love to learn more about monitoring ones mail myself, is there any suggested video you can give?

    • Thanks for commenting on this blog post Benson. Closely monitoring the ROI is of most importance in whatever form of advertisement you are using to promote your product or service, and more especially in direct mail marketing as the cot of printed material and postage is very high.

      I hope that you are not planning to go this route Benson as there is a much cheaper way to do your promotion which is through email marketing. If you are interested in learning more about email marketing, I have written a couple of tutorials already on the subject that should be of great help to you, just enter “email marketing” in the search space located on the side bare of this website.

      Unfortunately, I don’t know of any videos that would help you with mail marketing that I can recommend, but perhaps some of my readers will be able to suggest something.

      I wish you the very best in your marketing efforts.


  2. Your article is an eye-opener for me. As an author, I have marketed my books in different ways, but did not accurately track my sales results. This leads to wasted time and money going forward. I’m still learning a lot about marketing, and appreciate the specific methods that can be used to track results.

    As I develop my business on Wealthy Affiliate, I will definitely give thought to what you say. Using direct mail could boost interaction with readers, and give me a clear directive going forward. I have been relying on email entirely.

    You mention a direct mailing house in the UK. Can you recommend a comparable facility in the US? I can see by the mail I receive that direct mail is still an important and valuable marketing tool.

    Thank you for this insightful information. 

    Judy Strong

    • I am glad that my article is proving to be useful to you Judy and that you will start to carefully monitor your ROI especially if you are doing direct marketing. I am happy to know that you are also a member at Wealthy Affiliate where you can learn everything about marketing your products. If you need any help at any time, please make sure to call on me, Okay?

      Unfortunately, since I left the UK I have not done anymore direct mailing, I turned to email and social media marketing, as you can understand, for someone who is always on the move, it is more “portable”, but I am sure that some of my US readers will be able to help you.

      I wish you the very best for your projects Judy.


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