The Importance Of Word Of Mouth In Marketing

The importance of word of mouth in marketing is a topic that has been in discussion for many years; over many webinars, seminars, groups and forums. And the question is still not completely answered … “is word of mouth important in marketing?”. In this article, I am going to attempt to answer this question for you as clearly as possible. But first, let me ask you a question … Did you know that 60% of people turn to their immediate […]

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How To Increase Website Conversion Rate ? – 10 Cool Tips

How to increase website conversion rate is yet another question that regularly comes up on forums and webinars. Also, one of my regular readers brought up the matter in a comment, so to keep my promise to him, I wrote this article. Here it is: What is the role of titles? … To encourage clicks! Do you regularly send emails to communicate with your prospect? … The first goal is for your readers to want to open your email. Do […]

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What Is The Difference Between Benefits And Features ?

What is the difference between benefits and features ? To answer this question that I often get, either by email or at conferences, I have decided to finally write a blog post in the hope that my readers will stop wondering. In fact, we will not only compare benefits and features a third element of the marketing process which is by no means immaterial: Profit. So today I propose to start with a basic notion of marketing. Just to be […]

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How To Improve Your Conversion Rates With eMail And Social Media Integration

Knowing how to improve your conversion rates with email and social media integration should be a very important part of your marketing strategy. Statistics show that only 56% of marketers integrate social networks and email marketing. But not to combine these two channels, or worse not to choose to work with only one of the two, is however a mistake in your internet strategy. Although the engagement level of emailing is often higher, social networks allow us to potentially reach […]

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How To Become A Successful Business Owner

How to become a successful business owner is what we all looking forward to. It is something that can be developed by adopting the right good habits. Motivation is what gets us going, but it is the habits that keep us going! See the difference? You are probably, like many entrepreneurs, filled with motivation and energy to create and implement new ideas and strategies. But, sometimes, you unwittingly fall back into old habits and this energy with which you started […]

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How To Generate Blog Traffic

How to generate blog traffic? … is this a question that you ask yourself over and over? At least when you get ready to write the article of a lifetime? This article that is supposed to bring in loads of traffic to your blog or website. Then what happened? Nothing, right? So, let’s try to find out why and how to fix the problem … You began with a passion – a little concept that kept you awake most of […]

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Writing Good Business Emails – 5 Easy Steps

Writing good business emails is the cornerstone of your business. Do it right, and you will be a success. Do it wrong, you will be sitting there waiting day after day for someone to buy, and even open your emails. I have written this article to help some of my readers who have approached me on several occasions, and I hope that it will also benefit other readers. Make sure to go through it to the end and do not […]

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Is The Money In The List?

Is the money in the list ?  What makes e-mailing so important to your business ? Why should we consider building up a prospects’ or customers’ list ? So many questions that I will attempt to answer for you in the following 5 good reasons why you should build your mailing lists. You might be surprised to learn that on the Internet, 90% of your sales will come from your mailing list. Indeed, e-mailing is simply the key ingredient to […]

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