How To Write Tweets That Will Get Retweets
Dreaming of writing tweets that will get retweets in order to increase awareness and visibility of your business on Twitter? And, why not go viral? Here are 5 useful tips that will help you write tweets that will get retweets on this ever growing social network.
If you already have an account with Twitter to communicate about your company, you have necessarily asked yourself this question: “How can I increase the number of retweets (shares) to have a better visibility on this social network?”
To start with, and for all those who are not yet familiar with Twitter, here are some important details:
- A tweet is a message posted on Twitter. It has a limit of 280 characters maximum (including spaces).
- A retweet is a tweet that is republished by another person.
- It takes the following form: RT @pseudo (name of the author of the initial tweet) + the message
- A hashtag is the famous symbol # that precedes a word (without spaces). It indicates the main subject of the tweet; a bit like a keyword, and allows all users to quickly visualize all the discussions around the same theme / news.
Here are 5 tips to write tweets that will get retweets:
1 – Post not too short messages containing a link to a website
Just until recently, a tweet was limited to 140 characters and spaces; which made it sometimes very difficult to get the message across clearly enough, especially when, even earlier on, an image would take the space of 23 characters, and you could upload only one image. Your URL was then equivalent in space to 13 characters, no matter how long it was. So if you do the maths, out of the space of 140 characters and spaces, if you upload an image and include a link, you are left with only 104 characters including spaces.
Try that for an exercise: write a compelling advert in 104 characters, including spaces!
Then, later, images would not be taken into account in deduction of the message space, then, we would be allowed to upload up to 4 images. And finally, we were allowed to 280 characters and spaces for our tweet and URL which is still counted as 13 characters, which gives us a lot more freedom to come up with more clearly written tweets.
Now, having that much space, doesn’t mean that you should use it all. You still want your message to be clear and to the point. Here is an extra tip that you can use as a guide: when writing your tweet, pretend that you can still write up to 140 characters and spaces, and be tough on yourself, try to stick to that, and to even less than that.
Because, on average, the tweets that get the most retweets have between 71 and 100 characters, then come the ones that are more than 100 characters long.
And your ultimate goal is to have your followers to click on your link, AND retweet, right?
==> The correct length of a tweet is always greater than 71 characters. If you can, avoid exceeding 100 characters.
Statistical studies also highlight two practices that have a significant impact on the number of retweets:
- Only 28.4% of tweets contain a link to a website or they alone represent 21.4% of retweets.
- Adopt Twitter codes and surf trends or news: 20.8% of retweets have at least one hashtag while only 10.1% of tweets contain one.
To learn more about how to use hashtags (#), read one of my earlier articles ➸ “Successful Social Media Hashtag Campaigns”
2 – Do you want to earn retweets? Then, ask for it!
The effectiveness of call-to-action (CTA) is very much present in marketing and Twitter is no exception to the rule. (I am in the process of writing a very exciting article on the subject of “call-to-action“. So watch this space).
You will get great results if you ask your readers and subscribers to retweet your message. However, it is advisable to reserve this technique for your most important tweets (that is to say those that can really win the support of your followers – your subscribers – because of the high extra value of your content).
Recently, I was asked to write a short article on the topic of sharing on social networks. One of the chapters was explaining that if you want your message to be shared or gain some retweets, all you had to do was to ask for it. Several of my readers were surprised that it was all that they had to do.
If that interests you, here it is ➸ How To Make Sure That Your Articles Are Shared On Social Networks?
3 – Stop ego trip: talk about something other than yourself
According to the Wiktionary, ego trip is the act of trying to attract attention, usually exaggerating, about its importance, influence, or power.
To earn retweets, your tweets must be interesting for your readers. So do not go into narcissism and self-promotion all the time, it’s totally counterproductive.
Ideally you should alternate your promotional messages with tweets on professional and business news on your niche, on your interests and your rants (professional), on your experience, on information that you find useful, and also include some very much welcome jokes, cartoons, famous quotes, etc.
4 – Talk about Twitter too
Here is an interesting little experiment for you to do: if you tweet about an article mentioning Twitter, funny enough, you will get more retweets than if you do the same thing by mentioning Facebook. If there is no particular reasons for you to mention Twitter on all of your tweets, avoid doing that, but it remains an idea not to overlook if you have a business blog that you want to share on social networks.
Fair enough, Twitter prefers that you talk about them (in good if possible) rather than the competitors.
5 – Choose the right time to publish the most important news
The peaks of retweets are between 12 hours and 14 hours of your target market, and they will be at its best from Tuesday to Friday.
In theory, you could take advantage of these behaviors by adopting the right timing to tweet. But, it is not really like that, as it depends on a lot of factors
The best time to tweet is not always when most of your audience is online. When most of your followers are online, this is the most competitive time to tweet, and you are not alone to be blasting away your messages.
If you have a global audience, the best time to tweet may vary by time; some of these may be when a very small percentage of your audience is not online.
What is your opinion ? For you, when do you find is the best time to tweet? So, in conclusion, it is up to you to test the behaviour of your audience.
Thanks for reading
I hope that you now have a better idea about writing tweets that will get retweets, not that difficult isn’t it?. If you have any experience on the subject we would love to hear from you. And, if you have any questions, please use the box below and I will respond as soon as possible. If you enjoyed this article please share it socially and leave a comment below, I will highly appreciate it!
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