How To Write Tweets That Will Get Retweets

tweets that will get retweets

Dreaming of writing tweets that will get retweets in order to increase awareness and visibility of your business on Twitter? And, why not go viral? Here are 5 useful tips that will help you write tweets that will get retweets on this ever growing social network.

If you already have an account with Twitter to communicate about your company, you have necessarily asked yourself this question: “How can I increase the number of retweets (shares) to have a better visibility on this social network?”

To start with, and for all those who are not yet familiar with Twitter, here are some important details:

  • A tweet is a message posted on Twitter. It has a limit of 280 characters maximum (including spaces).
  • A retweet is a tweet that is republished by another person.
  • It takes the following form: RT @pseudo (name of the author of the initial tweet) + the message
  • A hashtag is the famous symbol # that precedes a word (without spaces). It indicates the main subject of the tweet; a bit like a keyword, and allows all users to quickly visualize all the discussions around the same theme / news.

Here are 5 tips to write tweets that will get retweets:

1 – Post not too short messages containing a link to a website

Just until recently, a tweet was limited to 140 characters and spaces; which made it sometimes very difficult to get the message across clearly enough, especially when, even earlier on, an image would take the space of 23 characters, and you could upload only one image. Your URL was then equivalent in space to 13 characters, no matter how long it was. So if you do the maths, out of the space of 140 characters and spaces, if you upload an image and include a link, you are left with only 104 characters including spaces.

Try that for an exercise: write a compelling advert in 104 characters, including spaces!

Then, later, images would not be taken into account in deduction of the message space, then, we would be allowed to upload up to 4 images. And finally, we were allowed to 280 characters and spaces for our tweet and URL which is still counted as 13 characters, which gives us a lot more freedom to come up with more clearly written tweets.

Now, having that much space, doesn’t mean that you should use it all. You still want your message to be clear and to the point. Here is an extra tip that you can use as a guide: when writing your tweet, pretend that you can still write up to 140 characters and spaces, and be tough on yourself, try to stick to that, and to even less than that.


Because, on average, the tweets that get the most retweets have between 71 and 100 characters, then come the ones that are more than 100 characters long.

And your ultimate goal is to have your followers to click on your link, AND retweet, right?

==> The correct length of a tweet is always greater than 71 characters. If you can, avoid exceeding 100 characters.

Statistical studies also highlight two practices that have a significant impact on the number of retweets:

  • Only 28.4% of tweets contain a link to a website or they alone represent 21.4% of retweets.
  • Adopt Twitter codes and surf trends or news: 20.8% of retweets have at least one hashtag while only 10.1% of tweets contain one.

To learn more about how to use hashtags (#), read one of my earlier articles ➸ “Successful Social Media Hashtag Campaigns”

2 – Do you want to earn retweets? Then, ask for it!

tweets that will get retweetsThe effectiveness of call-to-action (CTA) is very much present in marketing and Twitter is no exception to the rule. (I am in the process of writing a very exciting article on the subject of “call-to-action“. So watch this space).

You will get great results if you ask your readers and subscribers to retweet your message. However, it is advisable to reserve this technique for your most important tweets (that is to say those that can really win the support of your followers – your subscribers – because of the high extra value of your content).

Recently, I was asked to write a short article on the topic of sharing on social networks. One of the chapters was explaining that if you want your message to be shared or gain some retweets, all you had to do was to ask for it. Several of my readers were surprised that it was all that they had to do.

If that interests you, here it is How To Make Sure That Your Articles Are Shared On Social Networks?

3 – Stop ego trip: talk about something other than yourself

According to the Wiktionary, ego trip is the act of trying to attract attention, usually exaggerating, about its importance, influence, or power.

To earn retweets, your tweets must be interesting for your readers. So do not go into narcissism and self-promotion all the time, it’s totally counterproductive.

Ideally you should alternate your promotional messages with tweets on professional and business news on your niche, on your interests and your rants (professional), on your experience, on information that you find useful, and also include some very much welcome jokes, cartoons, famous quotes, etc.

4 – Talk about Twitter too

tweets that will get retweetsHere is an interesting little experiment for you to do: if you tweet about an article mentioning Twitter, funny enough, you will get more retweets than if you do the same thing by mentioning Facebook. If there is no particular reasons for you to mention Twitter on all of your tweets, avoid doing that, but it remains an idea not to overlook if you have a business blog that you want to share on social networks.

Fair enough, Twitter prefers that you talk about them (in good if possible) rather than the competitors.

5 – Choose the right time to publish the most important news

The peaks of retweets are between 12 hours and 14 hours of your target market, and they will be at its best from Tuesday to Friday.

In theory, you could take advantage of these behaviors by adopting the right timing to tweet. But, it is not really like that, as it depends on a lot of factors

The best time to tweet is not always when most of your audience is online. When most of your followers are online, this is the most competitive time to tweet, and you are not alone to be blasting away your messages.

If you have a global audience, the best time to tweet may vary by time; some of these may be when a very small percentage of your audience is not online.

What is your opinion ? For you, when do you find is the best time to tweet? So, in conclusion, it is up to you to test the behaviour of your audience.

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Easy to RetireI hope that you now have a better idea about writing tweets that will get retweets, not that difficult isn’t it?.  If you have any experience on the subject we would love to hear from you. And, if you have any questions, please use the box below and I will respond as soon as possible. If you enjoyed this article please share it socially and leave a comment below, I will highly appreciate it!

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  • Marta

    Hi, thank you for sharing!
    I am new to twitter and still don’t know how to make followers. I’m already following someone but didn’t have a follow back.
    Do you think that using hashtags and posting my articles or something else consistently can help me make followers? How does it correctly work?

    • John

      Hi Marta,

      Nice seeing you here Marta, and thanks for taking the time to comment. To start getting followers to your Twitter account, the first thing to do is to write a great Twitter profile that describes exactly what your niche is about. You can also include a few hashtags (#), don’t overdo it though, I would say not more than two or three hashtags. Then start following a dozen people that have the same interest as you have. At the beginning, you will be limited in the number of people you can follow. Make sure not to overdo it, so that Twitter doesn’t shut your account down. Whatever you do, never ever buy followers, they will be 99% fake, therefore useless to you, and you will damage your credibility.

      You really cannot expect that everyone you follow will follow you back, so if you follow someone and that person doesn’t follow you back, let’s say within a week or so, un-follow him/her, so that you can follow more. Ideally the number of your followers should remain higher that the number of people you are following. Follow back those that are following you if they are of interest to you and your niche.

      Post useful tweets regularly, not always promotional messages. Make use of appropriate hashtags in order to reach people interested in your niche.

      If you have any questions Marta, please make sure to ask them here so that we can all benefit of the answers you will receive.

      I wish you the very best with your online venture and social marketing.

      John ツ

  • Daniel

    I recently signed up for a twitter account for my niche website, I have only 50 followers, but one of my posts got 9 retweets and has almost 2400 impressions.

    Since then I’ve been finding ways to get more retweets, your content really helps. I will try to make most of my tweets between 71 to 100 characters. Thanks!!

    • John

      Thanks very much for visiting my website and for taking the time to comment on my How To Write Tweets That Will Get Retweets article Daniel. I am glad that you learned a few things from it.

      Wow! A really good start with your new Twitter account Daniel. It does show that it is not the number of followers that you have that is the most important, and you just have it right. Well done!

      You might also be interested in reading one of my earlier articles relating to managing your tweets: Successful Social Media Hashtag Campaigns, let me know what you think, and if you have any questions, please ask them here and I am quite sure that you will receive many answers. 

      I wish you the very best with your social marketing campaigns Daniel.

      John ツ

  • Simo

    Hi John,

    Thanks for your inspiring article on Tweeting! I do not have a Twitter account, as I really did not see the whole point of it – trying to fit some thoughts into 140 characters (or less as you clarified).

    I recently started blogging, and perhaps now it’s time to consider joining yet another social network. Do you have some success stories to share on benefits of retweets for bloggers?

    • John

      Thanks very much for visiting my website Simo, and for commenting on “How To Write Tweets That Will Get Retweets”. 

      If you are blogging you must join several social accounts, starting with Twitter, Facebook, LinkedIn and Pinterest. If you are in business and want your business to be known, you need to share it on social media. Otherwise, how will people know what you are doing and selling? You cannot depend on SEO alone!

      So Simo, start by creating a Twitter account related to your niche and start following people that are interested in what you are doing. Whenever you write a blog, share it, let people know what you have spent a lot of time writing about. You just need a few words to invite your followers to visit your blog.

      There are no success stories “on the benefits of retweets for bloggers” Simo, it is a must have, a normal thing to do in business.

      Let me know if you have any questions and I wish you the very best.

      John ツ

  • justin

    Hey this was a really good article, i use twitter a lot and i always use hashtags. It is getting harder to keep growing i would gain some new followers each day but then lose some. I like to use Fivver to have someone retweet my tweet that has a lot of followers and that helps too so i can get noticed. The hardest part is growing your social media to the point where you have loyal followers.

    • John

      Thanks for reading my article about How To Write Tweets That Will Get Retweets Justin. Making use of #tags enables you to reach a huge number of closely targeted Twitter members, so, you don’t really need to have a lot of followers yourself.

      Fiverr is a good place to hire the services of someone who has large Twitter accounts and is willing to share your message with their followers. But you must be very careful as there are some Fiverr sellers who boast to have a followers’ list of hundreds of thousands, even millions, but most of them are fake or inactive followers, therefore of no use to your business.

      As a matter of fact, I have been offering my services on Fiverr since 2011 and have Twitter accounts in the 100,000+ real and active followers and have been helping thousands of very happy and returning clients. Here is my most popular gig: I Will Help Get Traffic To Your Website, Blog, Etc I use it myself to promote my own businesses as well as this blog.

      A word of caution though Justin: never, ever buy Twitter followers, I can guarantee you that they will be in the tune of 90% fake, I know that for fact as I have been marketing on Twitter since 2009.

      Let me know if you have any questions.

      John ツ


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