What are the Benefits of Email Marketing? …
When I started to find my way to making money online back in 2001, the one option I looked at to promote my business was email marketing. It was then the most popular form of promoting a product online.
As Twitter (now called X) appeared, many so-called “gurus” predicted that it was the beginning of the end for email marketing.
While trends move on, email marketing remains the most popular form of marketing, and for good reasons! …
? Continue reading on Medium! …
Make it a great day!
John Fagalde
Helping others make money since 2001: Get My FREE Training!
Hi there! This is a fantastic article highlighting the enduring benefits of email marketing. I’ve been a fan of email marketing for years, and it’s great to see its continued relevance. One question that comes to mind is, how do you recommend finding the perfect timing for sending emails, especially when targeting a global audience with different time zones? Thanks for sharing your insights!
Hi Hanna,
I’m glad to hear that you enjoyed the article on email marketing! Finding the perfect timing for sending emails to a global audience with different time zones can be a bit challenging, but it’s definitely doable. Here are a few recommendations:
1. **Segment Your Audience:** Divide your email list into segments based on time zones. This way, you can send emails at the optimal time for each group.
2. **Use Email Marketing Software:** Many email marketing platforms offer features that allow you to schedule emails to be sent at specific times in each recipient’s time zone. This ensures that your emails arrive when they are most likely to be seen.
3. **Analyze Open Rates:** Keep an eye on the open rates of your emails for different send times. Over time, you’ll notice patterns of when your audience is most active. Use this data to refine your email send times.
4. **Consider Peak Engagement Times:** Generally, emails tend to perform well when sent during business hours, Tuesday through Thursday. However, this can vary depending on your audience. Consider when your subscribers are most likely to check their emails.
5. **Run A/B Tests:** Experiment with sending emails at different times and days of the week. A/B testing can help you determine which timing works best for your specific audience.
6. **Send Time Optimization Tools:** Some email marketing platforms offer send time optimization tools that analyze the recipient’s past email engagement data and suggest the best times to send emails to each individual.
Remember, it’s essential to continually monitor and adjust your email send times based on your audience’s behavior and preferences. This way, you can maximize the impact of your email campaigns across different time zones.
If you have any more questions or need further advice, feel free to ask!
Best regards,
John 😊
Helping others make money since 2001: Get My FREE Training!