What Is The Importance Of Social Media For Marketing?

what is the importance of social media for marketing

My readers here, and at webinars, often ask me, “what is the importance of social media for marketing?”, so today I have decided to write this blog post. I hope that you will all enjoy it and if you have any more questions, make sure to ask at the bottom of this article, in the comments section.

But before we get on with it, I just want to say that I take it for granted that you already know the value of networking. With this in mind, I will assume that we are all talking about making use of social media on a professional level, and not for chatting to a friend about what you had for lunch yesterday.

Okay? So, I have gathered here 10 different ways to maintain and enlarge your professional network thanks to the social media.

The importance of social media for marketing in 10 points

In everyday life, the social media allow us to:

1 – Keep our professional network informed

By updating our profile or status, we allow our professional network to be aware of what is happening on our side, how our business is evolving, what plans we have for the future, etc.

As a result, it helps to stay in people’s minds without necessarily harassing them continuously. Consequently, we demonstrate that we are always active and in what precisely.

2 – Interact with members of our network

On the other hand, the updates of our connections allow us to keep an eye on our network and to interact at the right moment. This can be by commenting on good news, answering a question, suggesting a solution, etc.

Each appropriate interaction allows us to revive the link that unites us with the other members of our network.

3 – Give the members of our network information with added value

More and more, information is coming from all sides and it becomes difficult to be aware of everything in all areas. If we have a certain expertise or passion in a particular area, we need to share it with our contacts.

Just filtering the information brings a lot of added value. Therefore we save others some precious time.

4 – Make specific requests to our network

When we make specific requests to our network, we allow it to fulfill its purpose. For example, this may allow someone to return a favor to us. By responding to our request, the person can demonstrate that he or she is an asset for us.

This will surely increase the strength of the bond that unites us.

5 – Publicly thank those who helped us

When a contact helps us, he or she should be thanked regardless of the outcome. People only open doors for us, it is up to us to take action. By thanking someone in an social network, we give them visibility vis-à-vis all members of our network. This is profitable for all: them, us and our network.

6 – Increase confidence and build strong bonds

Each intervention (points 1 – 5) builds trust and builds strong relationships between us and the other members of our network. Obviously, we can gain trust faster in person, but we can also do that very well online through to the quality of the interactions. Since we are all limited in time, we need to target the members who are most important to us.

7 – Share the trust with the other members of our network

what is the importance of social media for marketing

Social networks often make it possible to see the link that unites us with others. We become the gateway to our professional network. Thus, if one of our contacts has confidence in us, this trust run partially towards all members of our network.

By developing our network correctly, that is, by qualifying the people we connect to, we provide them with a very important added value. This speeds up the linking process.

8 – Be put or to put in relation

One of the greatest gifts we can make to our network is to create synergies between people we value. Let us be grateful to the people who open their network and do not hesitate to do so when the opportunity arises the other way around. It sort of crystallizes our network.

9 – Be seen, known and recognized

Proper implementation of the above points will ensure that we will be seen, known and recognized in the long run. By analyzing our profile and the interactions we have had in the past, people will be able to get a general impression of who we are.

Over time, we will get to know each other better. And if we do well, we will also have the privilege of being recognized as an expert in our field.

10 – Be found and qualified

Finally, social networks being what they are, we can also be found, without being connected with the person or persons who are looking for us. This can lead to great opportunities. A well-orchestrated online presence will even qualify us for another person.


I probably could add several points to this list. To summarize, the importance of social networks for professionals is in my opinion at the level of development of its professional network.

In this respect, social networks can really be of great help. In any case, network carefully.

Thanks for reading

Easy to Retire

I hope that you now understand the importance of social media for marketing and that you have pin pointed a few ideas along the way to work on.

If you have some recommendations to make in this particular field, we would like to hear from you. And, should you have any questions and wish to find a solution, please make use of the box below and someone and/or myself. I will respond typically within 24 to 48 hours.

If you enjoyed reading this article please share it socially and post your appreciation in the comments area below, I will highly appreciate it!

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  • Vary Brief and interesting article full of knowledge. I am going to join your Team Mr. John and i must recommend other to join this and put their bags with John’s knowledge.
    Thanks for that great content.

    • Thanks very much for your comment Zeeshan. I see that you have already joined my team at Wealthy Affiliate. I am sure the you will love it. You will see all the benefits. Make yourself at home and if you have any questions, please make sure to contact me.

      I wish you the very best and I look forward to hearing from you at any time.

      I sent you an email at zeeshan@awemark.com and I look forward to your response.


  • Feochadan

    People underestimate the power of social networking for business.

    I appreciated your well thought out article that broke this down into 10 easily digestible steps – every one of which is important.  It takes a lot of work to do as you have outlined but the benefits are incalculable.  If we are not giving value to our network, we will go unnoticed.  If we do not celebrate their successes, why should they follow us?  Each and every point that you made should be followed by all on-line marketers.

    We ignore these steps to our peril (and lack of success).  Thank you so much for putting this into 10 succinct and well explained steps!

    • John

      I am glad that we are “singing on the same hymn sheet” Darlene and that you found my Social Media for Marketing report useful. I guess that you use social platforms as a tool for your business as well and that you find them extremely useful to communicate with your prospects and clients.

      I look forward to seeing you again soon on my blog as my readers and I value your views very much Darlen.

      I wish you the very best of successes for your online projects.


  • Henderson

    wow, really brief and informative post, I think anyone who wants to go into marketing should also be very transparent in accordance to selling value before the product. This are all very practicable tips and I’ll try them out. What social platforms do you think can attract more audience apart from Facebook and 

    • John

      Thanks for commenting on my  “What Is The Importance Of Social Media For Marketing?” article Henderson and for sharing your views. As for what’s the social platform that attracts more visitors apart from Facebook?

      To tell you the truth Henderson, I am not a big fan of Facebook although I have a large account and a few pages, I by far prefer Twitter where my faithful audience is in the hundreds of thousands (yes, I have been building my followers’ list since it came to life).

      What makes a social network responsive or not is the way you work with it. Always remember that a social network is made primarily to socialize and to inform your audience, and not to sell to your fans and followers.

      I wish you the very best,


  • LineCowley

    I like the idea that giving information with added value, can save others time. It is something that I hadn’t really thought about like that, but of course it does make sense.

    I am not sure what you mean by “the importance of social networks for professionals is in my opinion at the level of development of its professional network.”. Do you mean that if the professional network is still in it’s infancy, then the importance of social networks is low? Or am I interpreting it incorrectly? Maybe you can expand on that please.

    • John

      Thanks for visiting my website and for taking the time to comment on my “What Is The Importance Of Social Media For Marketing?” article Line. You have understood correctly Line, that’s exactly what I meant.

      Let me know if you have any other questions on that post or any other articles.

      Best wishes,



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