Evergreen, when it comes to plants’ science (Botany), refers to the ability of some plants to maintain their foliage throughout the year. Okay butope, you have not landed on a gardening site by mistake, so keep reading as what we are going to talk about is how to write an evergreen content.

Evergreen content is therefore persistent content, almost timeless content, which does not expire, and remains relevant long after its release.

For example, if you write a blog post that discusses the release of a product or service, it will not be “evergreen” because after a while, its content will no longer interest to your readers.

Another example, the blog article you are reading right now is precisely an “evergreen” content! There is therefore a clear distinction between perishable content and evergreen content.

So, how to find and create this “non-perishable” content that will attract visitors long after its publication? This is what I am going to explain in the following 7 steps tutorial …

But, before we get started, you might like to share this article with your Twitter followers. To do so, simply click on the block below …

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How to write an evergreen content …

For easy navigation purpose, I have divided this tutorial into the following 7 steps …

• 1 – Find evergreen content ideas by analyzing your own statistics
• 2 – See what works on social networks
• 3 – Write your evergreen content to coincide with your product
• 4 – Identify the problems your customers are having
• 5 – Be sharp when you write an evergreen content
• 6 – Find the right format
• 7 – Make it long or short?
• To summarize …

Step 1 – Find evergreen content ideas by analyzing your own statistics

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Content ideas come from very different sources but in general it is best to start by studying your own resources. Ask yourself the following questions:

• Are there certain topics that are particularly popular with your visitors? Look over the past year on the topics that were most appreciated and list those that, historically, capture the interest of the greatest number.
• Do you have content that enjoys fairly constant traffic? All you need to do is look at your tracking indicators to identify which items are in the lead (number of total visits).

Anatomy of timeless content

Timeless content, should look pretty much like this (in terms of data):

As you can see on the above screenshot, this content has received constant visits over a period of a year.

It does not have to be loads of traffic. If the content is relevant to the type of products or services you are selling, the most important is to attract the right kind of visitors, and on a regular basis.

Once you have found by analyzing the curves of attendance, your own timeless content, determine what these pages have in common:

• Titles: Do titles have something in common? a particular formulation?
• Topics: What are the common characteristics that these articles have that work well?
• Style: Are your articles that are successful are rather “best of”, infographics or rather long articles?
• Presentation: how are the articles presented?

Recycling good ideas

An easy way to create content that lasts is to refresh existing content and rewrite articles while keeping their good ideas but presenting them differently.

For example, if you produce a very successful infographic, you can easily keep it in your favorite content by updating the data on a regular basis.

For this reason, some site owners sometimes pick up old articles and update them as if they were new.

This method can bring you additional clicks and also help your SEO with minimal effort.

Although it may be practical, this tactic should be used sparingly.

Step 2 – See what works on social networks

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By using a tool like Buzzsumo, you can identify the type of posts that work well on social networks.

This can be another source of inspiration for finding the right topic or title for your evergreen content.

I do not suggest that you look for buzz at all costs, but you can get inspired by it.

Step 3 – Write your evergreen content to coincide with your product

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On the site rentokil.com, the solutions of rat extermination (or what is more widely called pests) are accompanied by a whole series of informative articles on the rules of hygiene to be followed or the material risks incurred.

This content is evergreen, the behavior of rats and other pests being fairly predictable from one year to another and from one consumer to another.

… unless of course, the behavior of rats evolve soon, which doesn’t seem to be the case!

Step 4 – Identify the problems your customers are having

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First of all, content creation should start with identifying your customers’ problems!

Therefore, your articles must help them overcome their problems.

Take for example the case of Wealthy Affiliate. With their slogan …

“The Home of Affiliate Marketing! Absolutely everything you need to create and grow a successful business online is included at Wealthy Affiliate. We cater to all levels of experience!“.

As a matter of fact they answer some problems or questions that their prospects and members might have.

Thanks to their intelligent tutorials and thematic articles, they address subjects such as: “Step By Step To Create Your First Article“, “I want to build a video blog,any problem I need to care?” or even “How do I write an about me page?“.

 Which shows that Wealthy Affiliate responds to the common concerns of its members.

Here, Wealthy Affiliate alternates between evergreen content and news content.

The contents are divided into 13 classrooms …

• Getting Started
• Authoring & Writing Content
• The Wealthy Affiliate Platform
• WA Affiliate Program
• Website Development & Programming
• Everything WordPress
• Search Engine Optimization
• Social Engagement & Marketing
• Keyword, Niche and Market Research
• Email Marketing
• Local Marketing
• Video Marketing
• Pay Per Click Marketing

And more will be added when the need will arise. Also, these classrooms are subdivided into 4 topics …

• Videos
• Courses
• Tutorials
• Webinars

All this information is extremely useful for visitors as well as the members. So, any questions can be answered to solve any money making problems.

Step 5 – Be sharp when you write an evergreen content

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The content that lasts does not have the unique vocation to bring back a large volume of clicks on the duration. It is just as essential that it addresses specific