How to Improve on Your SEO? – Recycle Your Old Content!

improve SEO

The creation of good content for SEO for your blog and your inbound marketing strategy is demanding, but to improve on it can somewhat be much easier.

It’s even an eternal beginning. Also, some items will never, or almost never, rank. Others will require a little more effort. This is what we are going to talk about in this article.

Over the years I have created hundreds of websites and blogs, written thousands of blog posts. Some of my websites have been complete waste of time and some contents I have spent hours to research and write never ranked.

Till one day, I remembered one of my favorite quotes:

“You are, at this moment, standing, right in the middle of your own ‘acres of diamonds.'”

Borrowed by Earl Nightingale from the book “Acres of Diamonds” by Russell Cornwall

That changed everything! I learned that I could easily improve the SEO of some of my blog posts simply by updating them.

My Affiliate Income Shot Through The Roof …

Indeed, by regularly updating your content you will give a new life to your story. It is much easier and much less time consuming than to research a topic and to write a full on article. Don’t you think so?

This is the reason why …

how to improve on your seo

So, in this article, I will explain how you can and should …

1 – Refresh Your Content to Give it a Second Life
2 – Boost Your SEO
3 – Stay Current
4 – Maintain Visual Consistency
5 – Improve The Performance of Your Website
6 – Stay Consistent With Your Editorial Line
7 – Save Yourself a Lot of Time

Before we get started you might like to invite your Twitter followers to join in, right? All you need to do is to login to your Twitter account and then click on the banner below. That’s it …

? How to Instantly Improve Your SEO? Here Are 7 Tasks That You Can Perform Easily – reTweet Please #SEO #SearchEngineOptimization Click To Tweet

Thanks for doing that! And if you have several Twitter accounts, you can repeat the operation after having logged in each one in turn.

Okay, so let us begin as we have quite a bit of interesting stuff to go through …

1 – Refresh Your Content to Give it a Second Life

A blog post has a much longer lifespan than content posted on social media for example. However, sooner or later it too will age and be demoted in search results.

To counter this curse, bring the information up to date, bring fresh content to please Google, can give a second life to your articles.

You could for example come across a news report (online or offline) that relates to your blog post, add a chapter or two on this subject to it.

2 – Boost Your SEO

Even high-performance content in terms of ranking, deserves a little assessment from time to time. The keywords may have evolved, the lexical field may be extended or the titles may no longer be relevant.

Reworking all of these can help you get even better results in the Search Engine Page Result (SERP).

This may be the most consuming task of all, but it has to be done. So allocate the necessary time to do that and you will see results, believe me.

3 – Stay Current to Improve Your SEO

keep up to date
Update your information!

How much content is correct one day and not at all the next day? No matter what your industry, it is very likely that you have out-of-date information in your blog posts.

Broken links are also common. Refreshing your content can allow you to:

  • Update the information / data delivered
  • Check the good health of the internal links
  • Link to more recent content

Just by regularly checking these different aspects, you maintain a relevant site, useful for your readers and you remain trustworthy.

4 – Maintain Visual Consistency

The look of a website or blog is what counts most to the Internet user. It must look nice and it is the first impression that counts in this case.

Design often changes. And sometimes older articles do not benefit from the face-lift. Updating the content also involves checking the layouts and the images.

Are they consistent with the most recent articles? Is the presentation of the articles the same? Do all the visuals still work?

Furthermore, as time passed by, you most likely to have gained experience and became more of a professional. Your experience will have trained your eye and you now know what is attractive or not.

Trends have also evolved when it comes to visuals. You have to follow the trend to remain current.

In the same way, this work will be essential if you decide to switch to a new WordPress template or theme for example. It is likely that some images no longer work.

5 – Improve The Performance of Your Website

Since we are talking about images, it is also important to remember that visuals can sometimes weigh heavy and influence the loading speeds of your pages. To improve the performance of your website and in turn, your SEO, it is interesting to check their weight and reduce it if necessary.

In addition, it can also involve modifying the categories of your articles to make their classification optimal. Or work on the AMP versions to obtain a better ranking on mobile.

6 – Stay Consistent With Your Editorial Line

stay consistent
Remain consistent!

A blog evolves over the years. Beyond the information that can be passed by date, the tone and the orientation of the author may have changed.

The goal of your website or business may have changed. May your opinion on certain subjects no longer be the same. Rather than completely removing these texts from your website, you can revise them to bring new light.

Also something that needs to be taken into consideration is your mood. Yes, on the day you wrote that article your mood might have been driven by a certain frame of mind; either positive, neutral or negative.

It might have been raining, or it was sunny on that very day. You could have received some sad news, or happy news. See what I mean?

So, it may be time to go through these blog posts with a “different eye”, from a different angle.

7 – Save Yourself a Lot of Time

Constantly finding new ideas and creating content from scratch is time consuming and expensive. Working on existing content can therefore represent a real time saver. But that’s not all.

By recycling your old items you also get:

  • Greater visibility: Google loves fresh content and updating your texts will send very positive signals to the American giant.
  • Money: recycling is good for ROI. You spend less time and money creating new things with added value.
  • Clarity: by updating content that is less aligned with the current company message, you consolidate your brand image and the consistency of your communication.
  • New readers: those who were on your mailing list but who were not too sure about you at the time of the original publication, have a new opportunity to know you from a different and better angle.

Conclusion – How to Improve on Your SEO:

Did you enjoy reading this guide? It will certainly help improve your SEO the easy way.

Do not hesitate to share your thoughts with us in the comments’ section below, and contact me directly if you wish to learn more about Internet Marketing in general and Affiliate Marketing in particular.

Thanks for reading this tutorial on how to improve on your SEO!

I hope that you enjoyed reading this guide and that it will help you improve on your SEO the easy way.

John presenting how to improve your seo

If you are looking for an honest way to make a living online, and to start for free, just like I have been doing for years, I recommend that you first learn more about Affiliate Marketing, it will cost you nothing. 

You can even start at your own pace if you don’t have much time to spare. All you have to do is join my FREE Internet Marketing Training by clicking on the banner below …

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  • Abir

     At last I’m in the right place. I was searching for a article just like this contain A to Z about SEO. i need to improve my skills on seo for my own website. For display my website infront of many people. I have learned a lote more about SEO by this article.  Thank you very much for this informative article. 

    Thanks Again…                        

    • John

      I’m glad that you are finding this article to improve your seo useful Abir, and thanks for commenting and sharing your views with us.

      I wish you an excellent day.


  • robertmccarty

    Really great stuff John!  I am new to this blog world and the idea of recycling old content never really occurred to me, what a fantastic angle and idea.  It totally makes sense from a keyword perspective as the rankings change and the arena is very dynamic.  I think the other aspect is what others in the space are doing to update or use the latest SEO rankings.  If you don’t update your content your rankings are going to drop like a rock.  Thank you this incredibly sage advice!

    • John

      Thanks for taking the time to comment on my latest tutorial to help my readers to improve their SEO Robert. I am glad that you found it very useful.

      I wish you the very best for your new online project.


  • Changingworldnews

    This is a helpful article especially for new affiliate users like myself.i was wondering when my articles will be get ranked on google. I made all the necessary checks to get being ranked before posting it, but to no avail. i search myself everyday and gets frustrated from time to time. But with this new revelation from your blog, i hope to improve my rankings of my articles. Great job. I like this article.

    • John

      Thanks for sharing your experience with us here my friend. That’s right, sometimes a simple alteration can result in much better ranking. So, don’t get frustrated and discouraged, try some of my suggestions and let us know your results, okay?

      Best wishes,


  • Md. Asraful Islam

    Thank you so much for sharing an excellent article.Reading your article, I realized that no website can be business-friendly without SEO.SEO is very important in order to make a website age-friendly.The very essence of SEO that you are presenting in every article in your article is very nice.

    SEO is essential to be a digital marketer.I want to share this article on my social media so that everyone is interested in SEO.

    • John

      Thanks for sharing your views on my latest tutorial Md. Asraful and I would appreciate it very much if you would share it on your social media.

      Wishing you an excellent day.


  • Sandeep

    Keeping existing blogs current by adding and updating relevant content is something the search engines love and will definitely boost page ranking efforts. I have worked with a couple of local businesses achieve #1 local page ranking using the exact same methods outlined in the article. It is also important to note by extension that when a new article is being written, the author keeps in mind future changes to it and structures the content accordingly. Thanks for sharing – brilliant nugget of information to leverage.


    • John

      Thanks very much for commenting on my blog post and for sharing your experience Sandeep. This confirms my belief and by adding your final word it completes this tutorial nicely. So what you are sharing with us is that when writing an article we must never think that it is complete. A bit like someone writing a book, hoping that it will become a best seller, he or she will always leave some suspense in the end in order to keep the door open for the next best seller.

      I really appreciate your time and wisdom Sandeep.

      Have a great day.


  • Srinivasan

    The steps outlined to improve your site SEO are easy to follow. But some of the improvements which needs regular updating is time consuming. How often do I have to keep updating my existing posts? Have I to update all my posts or only a selected few. What happens when the site is updated as per your guide line? How quickly the website will start ranking on the first page of google? 

    • John

      Thanks for your comment Srinivasan. As I was saying in my tutorial, updating an existing content is much less time consuming than to produce a brand new one, don’t you think so?

      Ideally, you should be updating your articles whenever they become outdated. Of course it will take a lot of your time to update all your posts if you have many but you should start looking at those that are not ranking well and try to find out why. 

      How quickly your website will start to rank on Google’s first page? It depends on how well you optimize your content.

      I wish you the very best,


  • Tamara

    As always, amazing content, free of charge. You’ve basically made me a to-do list. So I’m going to start working on some of the methods and hope to see some results. I would love if you can provide more information on this topic. You’ve just given me couple of new ideas for my website. Thanks for sharing your knowledge in here.

    • John

      Thanks for sharing your plan of action based on my tutorial Tamara. Yes, there are more exciting articles coming soon, so stay tuned, or better still, join my mailing list, if you have not done so yet, so that you will be notified as soon as a new tutorial is available.

      I wish you the very best for your online projects.



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