TikTok For Business – How Brands Grow E-Commerce Business On TikTok

tiktok for business

TikTok is the best for marketing the E-commerce business in these tough times like COVID-19.  The TikTok is the bridge between the business and the next generation.

TikTok is the best place for doing the ideal business in the upcoming future generation. The TikTok parent company Byte dance which also has more than 800 million active users are mostly between 16 and 24; which is the best for the business to target the younger generation.

TikTok initially started with 6 seconds and the maximum of the video length will be 15 seconds. Also, the quality of the content should be an engaging one and a compelling one. 

TikTok has wide popularity and it is also cross-promoted on other social media platforms. We can see many influencers and users sharing TikTok users on Instagram and Facebook. Many celebrities and TikTok influencers are indulged in a variety of ways. 

E-Commerce Business On TikTok

Most of the 75% of consumers do online shopping using their mobile phones. The social media platform like Instagram and Facebook is the marketplace which encourages more online shopping.

If you’re running an e-commerce business then online has a potential audience where TikTok is the best platform for marketing the stuff and which will be more effective. 

The younger generation people are easily trapped by witnessing the ads. Social media is also the best place for making the ads witnessed by others.

Many businesses have faced issues in marketing the products so many have started creating videos that are fun, which are marketing avenues in creating marketing the products. 

There are many filters that help in editing the TikTok videos such as emoji stickers, face filters, and visual effects to the TikTok videos. Above all, TikTok is the best place for advertising to reach a younger audience.

Here are the few types of advertising on TikTok which will help in optimizing the TikTok advertisements. 

Hashtag Challenges

Hashtag challenges are the recent trends in engaging different types of challenges online. Usually, hashtags challenges also happen in the way where the influencers tag other influencers and friends.

For example, The most trending challenge is #Kikichallenge which gained worldwide engagement.  Most of the top content creators create content and add hashtags related to the content. Likewise, the content creators encourage other users to tag in the video with the same hashtag challenge. 

Most of the challenges are engaging and it will also be fun which helps in creating an impression on your brand. TikTok shopping offers easy purchasing online. 

Brand Takeover 

The Brand Takeover is the place where the advertisement will appear on the opening screen. The advertisements can also be an image or a video which will be based on the choice.

Once you open the TikTok application it will redirect to the external web page where you can add links to the advertisements. TikTok advertisements provide swipe uplink for the TikTok ads which will subsequently redirect to the brand advertisements. The TikTok advertisement has the limit for the advertisements which provide per day only one advertisement. 

In-Feed Advertisements 

Infeed advertisements are available in the “For You” page. This will play automatically when the user comes to the feed. TikTok video is about creating for about 15 seconds.

In-stream video ads are the type of ads where people with disrupting experience. For example, using TikTok biddable ads you can target the criteria using Location, Gender, and Age. 

TikTok Marketing E-commerce Sales

Using Creative Ideas

TikTok For Business

Advertising on TikTok is easy but advertising it by using creative ideas will make your post an engaging one.

You should not make a hesitation to promote your own brand. Also, you should create ideas for what the next generation is looking for which will gradually increase TikTok likes

Don’t Fear In Creating Videos 

You don’t need to be in fear while creating the TikTok videos and you don’t need to be shy for creating content for your business.

TikTok allows the brand in different lighting when compared to other platforms on social media. The creative risk, which helps in engaging the content which other social media platforms like Facebook and Instagram or doing with higher risks.

TikTok is the place where it is known as a high-risk platform. 

User-Created Content 

So, if you want to be a success on TikTok you need to create content that will be an engaging one. If you are going to invest in the paid advertisement also it is better to create content using content that is user generated.

There are also millions of users who like to push the brand’s identity. 

TikTok Engagement in Business

TikTok engagement is more popular because there are a number of ways to make the content to engage and promote the business.

You should certainly make sure about engagement for your business using the TikTok platform. You can also use hashtags for the collaboration by posting videos, commenting on the influencers on the same niche, duets with influencers.

GenZ Marketing 

By analyzing the statistics you can see the engagement about the TikTok. Therefore, TikTok is the best place for reaching the GenZ for connecting future generations. 

Engage Your Content With Everyone

Having a large user base or smaller user base is not a big deal but you need to give replies to everyone. However, using TikTok the relationship between the TikTok user and the advertiser is coming closer by using TikTok.

While TikTok has more reach when compared to other social media platforms like Instagram and Facebook. 

Adapting TikTok For Your Ecommerce Business


Much like other social media platforms, TikTok also offers its own set of marketing tools which is inbuilt in the application.

There are multiple methods for advertising which can be adapted for your business. 

Hashtag challenges

Most of the creators create hashtags by some specific hashtags which suit the video content.  Most of the creators create the content by engaging the video with tagging the same hashtag which the creator creates. 

Biddable Advertising 

Biddable advertising is the type of ads that are concise advertisements. While scrolling the user’s feed you can check the marketing in the slot of the application. This has the ability to narrow the filters such as age, location, and gender using the demographics. 

Brand TakeOver

The best method to engage the traffic to the webpage is to limit only one advertisement per day. This type of advertisement will be seen on the complete screen.  This type of ad helps in engaging the customers which also helps in linking the page. 

Branded Lenses

These types of ads are best for social media. For instance, by encouraging the curiosity of brands using the brand placement strategy. 

Selling On TikTok

TikTok is the phenomenon of downloading billions of GenZ all over the world. TikTok eCommerce is sitting and downloading the app. 

Audience Reach

TikTok is gaining popularity which is different from Facebook and Instagram. Make TikTok apart from reaching the younger audience.

The numbers of American adults have been increasing day by day. Most of the users i.e, 41% of the users are between 16-24 which is said by research Global WebIndex.  Most of the 75% of the GenZ start shopping using their smartphones.

TikTok offers business sellers which helps to engage with the younger generations. You can reach your brand using eCommerce which helps in targeting the younger audience. 

New Markets 

TikTok is the best place for companies that sell internationally. TikTok has expanded to over 150 countries and is available in 76 languages. According to the research, China has downloaded 197 million users, and where US accounts have more than 165 million users. 

Ecommerce Marketing For TikTok 

It is a little difficult to make video engagement. Use TikTok for Ecommerce which helps in changing the content which is more popular.

You can change the platform for promotion which is turning the engagement into a business.  TikTok is the platform where brands use it for testing and branding the features of eCommerce.

TikTok helps in creating the best place for a market place which helps in finding the users for promoting the links. The TikTok allows the shop button in creating the advertisements. TikTok has expanded all over the world and it is gradually the US has started the testing for TikTok. 

Ecommerce Promotions

TikTok has many Gesture features and the application has an initiative that helps in sending gifts virtually in the application for their friends. The gifts will be virtually shared by the brands which provide free subscriptions.

They are some of the brands which provide free gifts for reaching the eCommerce business. 

TikTok For GenZ

tiktok for genz

You are creating engagement for your business for GenZ. You need to create the hacks for the videos, engaging content you can make it engaging. It is best for the best chance of connecting with the future generation. 

The E-commerce channel is the best place for products. When compared to other social media platforms like Instagram and Facebook, TikTok has more restrictions when compared.

The speed of the TikTok is growing, and if you’re not using the platform for business, then you’re making your competitors reach fast then you. Brands like Hollister, Levis, and other big brands started investing in TikTok for their brands.

There are many small businesses people started using TikTok to spread awareness about the brand. TikTok helps to bring brands closer than before with the consumer and create awareness for the target audience.

To reach the business overnight, you need to create a video with content that will be the viral one, and you can reach the business overnight. 

 TikTok Advertising On Brand

Create interesting content, depending on the brand and the business.

Box Advertising

You can choose conventional marketing by introducing the many concepts with the suit you’re business. Many think TikTok is the best place for sharing ideas that are crazy.

Community allows guidelines that are unpredictable as you can create videos that shouldn’t be just funny alone.

Content Depending Upon Brand

First, you need to choose the demographics you want to target. TikTok is the best way to experiment with the business on the platform, which gives great success for the platform.

You can do like and enjoy the type of content you create and create the audience which understands the business and caters to the business and reaches the target audience. 

It would help if you were authentic with everyone. It would be best if you did what you are best for your business. Try to adapt to the target audience’s taste and what gets engaging, and you need to adapt to the brand to cater to everyone.

By using e-commerce for your TikTok, you can reach the customers where you might have targeted to reach them. As an online eCommerce platform, the online transition and purchase using TikTok have been the major part of the virtual point.

Engaging With Target Audience

If you have a tiny user base, also you need to create content with the engaging one. You can create challenges with the influencers making your brand involved.

Make the influencers with the same niche create challenges that make the followers of the influencers follow your brand. This simultaneously increases the brand sales and reach.

TikTok is very pretty when compared to other social media platforms. It is essential to get the opportunity that helps in business reach. TikTok is growing at the incredible rate where the average of the users spends 52 minutes on the TikTok per day.

If you want to engage with the consumers and targeted audience in the future, then you need to create the content which is engaging. By using the ads options, you can make the millions of users watch the advertisement and get the maximum reach using the ads.

Like Facebook and Instagram, TikTok is not smooth. Like another platform influencer, where the brand can collaborate with the TikTok creator. TikTok is not smooth when compared to other social media platforms.

You can engage with the audience by posting videos on what they like. TikTok is better today for the Ecommerce business.

TikTok for Business – Conclusion:

Whether some people like or not but TikTok is the best place for engaging the business with the full circle. TikTok is the best place to connect with the next generation.

About the author

Anne Joseph is a passionate social media writer and working at bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.

Sharing is caring ...


  • Justin

    Hello John, I have to say I am really impressed with the various means at which businesses are growing and making use of these more methods of which there are lots of people making use of the platform or app have been the best I have seen in a while. I really didn’t think tiktok would be of help to online businesses and I have to appreciate your for sharing this information 

    • John

      Thanks for your comment Justin. I am glad that you have learned something new and I wish you the very best.


  • Oliveir

    I personally am not a supporter of the Tik-Tok application or platform. I don’t use it even though I see that there are a lot of interesting things. The daughter uses it and yet I think we should let the youngest enjoy it. I see from your post that Tik-Tok has progressed quite a bit and offers many opportunities, including the fact that you can make money from it. It is in a way a lure for all those who want to cash in on their knowledge and think about work. This is a great review and I think that those who want to dedicate themselves to the Tik-Tok application or platform have something to read.

    • John

      Thanks for sharing your views on the TikTok application Oliveir. As you say, it is not for everyone, and also we cannot take part in everything that come up on the market, right? However, if you are in business, TikTok seems to the way forward at the moment … till next new thing appears.

      Wishing you the very best,


  • Les

    Yes, TikTok really is an up and coming platform. I see they have increased the length of time that you can use on your videos. I think it just has to be less than one minute now.

    I’ve been playing around with it on an account I’m not concerned with and when I’m ready to start advertising my brand I will build a new account.

    I just have to see what kind of videos I need to make to connect with the GenZ crowd!

    • John

      Following the trend Les! That’s right, TikTok is really worth a try. I was not too keen on going with yet a new program but the more I read about TikTok and its capabilities, the more I am becoming interested. Like you, I have started to get myself into the waters with a trial account.

      Keep us posted here if you discover new things, okay?

      Cheers, stay safe and healthy,



Leave a Reply

Your email address will not be published. Required fields are marked *