What is Niche Marketing About? – The 7-Step Process Guide to Success!

niche marketing

Understanding what the term Niche Marketing is will greatly affect how successful you will be. See niche marketing as identifying a part or area of a market that’s unique therefore, has special characteristics and is worth marketing.

So, what does it take to create a good market niche? Well, there are seven-step processes involved in the creation of a good niche. Ensure you read these processes carefully so you can have a better understanding and also be able to answer the question: “what is niche marketing about?

So …

What is Niche Marketing About?

To begin with, let’s see how Alexa qualifies Niche Marketing …

Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group – a niche market – or demographic of potential customers who would most benefit from the offerings.

As per Alexa: https://blog.alexa.com/niche-marketing/

Now that we understand that, let’s find out how we can come up with a unique niche that will position you at the top of all searches and attract the potential customers that you need to hit the ground running.

For you, I have prepared this tutorial which I have broken down in 7 easy but necessary steps to follow in order to succeed. So, here they are …

1 – Create a List of What You Want
2 – Focus
3 – Identify and Understand Your Customer’s Viewpoint
4 – Synthesize
5 – Evaluate
6 – Test
7 – Take Action

1 – Create a List of What You Want

Who are your business associates or who do you plan to do your business with?

Ensure you are specific as much as possible. Try to detect the geographical area / range, as well as the customers or business you plan to target. As you can understand, making contact will be a difficult task if you cannot identify the people you want to conduct business with.

The current trend focuses on smaller niches. You can choose to target teenagers, but it is not specific enough; being specific, for instance, means targeting female, African-American teens with family earnings of $50,000 or more.

Targeting companies or businesses that sell computer software or programs is too wide; aiming companies in Northern California that offer Internet training and or sale Internet products and have sold at least $10 million is more specific.

2 – Focusing is Key to Niche Marketing

Focusing is Key to Niche Marketing

So, make sure you are clear on the product you need to sell. And try to remember these:

  • You cannot be everything to every individual
  • “Smaller is Bigger”

Don’t think your niche and your work field are the same; they are completely different. For instance, a retail business on clothing is a field and not a niche. “maternity dresses for executive ladies” is a more specific niche.

There are some techniques that can assist you to start this focusing process; they include:

  • Have a list of activities or things you are great at, as well as the skills required to execute what you have on your list
  • Also, have a list of your achievements
  • Pinpoint your most important life lessons
  • Identify patterns that show your approach or style when finding solutions to difficulties

The niche you choose should come to you naturally based on your interests and experience so far.

For instance, if you have been an employee in a consulting company for 10 years, and you have also spent like 10 years as an employee in a small business (family-owned), you can start up something like a consulting business that targets small businesses owned by families.

3 – Identify and Understand Your Customer’s Viewpoint

You can easily identify your customers’ primary concerns when you see the word from their perspective. And one of the best ways to achieve this is to communicate with your prospective clients and identify the solutions they desire.

4 – Synthesize

A good niche has 5 qualities
A good niche has 5 qualities

Your niche, at this point, should start taking form as your plans/concepts and the needs of your customer merge to form something new/original.

Knowing the qualities of a nice niche will help you to answer the question “what is niche marketing about?” A good niche has 5 qualities:

  • It’s carefully planned
  • Somebody else wants it – your clients/customers
  • It takes you to the place you want/needs to be – meaning, it complies with your vision on the long-term
  • It’s unique
  • It adapts and evolves, giving room for the creation of several profit generation centers and still maintain the core business; as a result, ensuring success on the long-term

5 – Evaluate

What you have to do now is to evaluate your idea or your proposed service or product against all criteria listed in step four. You will likely realize that your proposed niche call for more business activities or actions than you are prepared for.

Thus, if it does not satisfy any of the criteria mentioned above, it will not take you to the place you desire to go. You need to scrap this idea and adopt another one.

6 – Test

The next thing to do when your niche and the product or service you want to offer matches is to test-run it. You can do this when you offer samples, like a sample of a free mini-course or a newsletter.

7 – Take Action

Now is the time for idea implementation. This stage happens to be very challenging for a lot of entrepreneurs. However, there is no cause for alarm or need to be worried. Going into the market will not be a gamble, but more of a calculated risk, as long as you did your research/homework.

It is because I am implementing these 7-Step Process Guide to Success that …

how to earn with niche marketing

However, the temptation to rest on your successes or achievements may come once you have an established and accepted niche. That’s a bad idea.

When you feel you have discovered your niche, ask yourself the following questions. And keep asking yourself these questions every 6 months (you can choose any time frame) so you can tell if the niche you selected is still on target …

  • My target customers, who are they?
  • Who are not your target audiences?
  • What do customers think you represent or stand for?
  • Do you reject certain types of businesses that are outside the niche you selected?
  • Do you have a sense of passion and focused energy with respect to your niche?
  • Is your selected niche evolving constantly?
  • Does the niche you selected offer prospective customers what they want?
  • Can you predict your niche life cycle confidently?
  • What are your plans and delivery system? Do they convey the desire for your niche effectively to your target audience?
  • How can you expand your niche into different products and services that can serve as profit generation centers?
  • Does following your niche influence how you achieve your business goals?
  • How comfortable and natural does your niche feel?

From the information provided above, answering the question “what is niche marketing about” should no longer be a problem. 

What is Niche Marketing About? – The 7-Step Process Guide to Success! Click To Tweet

Thanks for reading this tutorial about Niche Marketing!

I hope that you enjoyed going through this guide and that it will help you find the best niche marketing that you are looking for.


If you are looking for an honest way to make a living online, and to start for free, just like I have been doing for years, I recommend that you first learn more about Affiliate Marketing, it will cost you nothing. 

You can even start at your own pace if you don’t have much time to spare. All you have to do is join my FREE Internet Marketing Training by clicking on the banner below …


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  • David

    Thank you, John. For people getting started with marketing their business, finding a niche that fits for them is so important. You have given us all something to think about to begin attracting the right people to us. My favorite thing is to find something we are already good at and focus on perfecting that.

    • John

      Thanks very much for your comments on my Niche Marketing tutorial David. I’m glad that you enjoyed reading it and that it all fits your views. Finding the right niche is what most newbies are struggling with, so I hope that my guide will help many of them.

      I wish you the very best in whatever your online projects are.


  • Twack Romero

    I thought I understood the concept but after reading your excellent article, I realise I don’t, not fully anyway. To confirm this, I read through a second time. Having all of the steps laid out and explained in detail is a huge help.

    Even though all of the steps are vitally important, I found that the ‘Synthesize’ section is the one that is of the utmost relevance, at least to me. It’s like a mini-tutorial within the wider article. Following those individual guidance pointers will enable one to get complete clarity, when it comes to deciding whether or not you have what it takes in regard to your own specific niche.

    Looks like I have some serious re-evaluating to do if I’m going to make inroads into the online business world.


    • John

      Thanks for reading my tutorial on Niche Marketing Twack. You are quite about chapter 4, and I would add chapter 5, as very often it is the time when the niche marketer will discover that their ladder is laid on the wrong wall and instead of wasting their time pursuing this route it might be wise to forget it and start all over. Or, on the other hand, they might find out that they are following the right path and that it is worth going ahead full steam.

      Wishing you an excellent day.


  • Collins

    Hey there, thanks for sharing this article on niche marketing, I didn’t know much about niche marketing till I came across this article  Creating a niche is very important and vital part of niche marketing, creating a niche you’re interested in and have a flair for is also very vital because it makes your work less stressful and makes you enjoy the job because it is what you have flair for

    • John

      Very true Collins, you’ve got it right. Once you have found your niche you are good to go. I am glad that my tutorial has been helpful to you and if you have any questions please do not hesitate to contact me at any time.

      Take care Collins, stay safe and healthy,


  • Elizabeth

    I have been having it in mind to get the meaning of niche and this article just provide me with an answer. Marketing with a target. Though it may be generally accepted but having specific people in mind will make the marketing more productive. Focus is key not only to marketers but to all who want to be successful. Thank you for this lovely piece

    • John

      Thanks very much for taking the time to comment and share your views on what niche marketing is all about Elizabeth. I am glad that you found my tutorial useful and that you now understand exactly what we mean by niche marketing and how it works.

      Let me know if you have any questions, okay?

      I wish you the very best for your online projects Elizabeth.

      Take good care of yourself, stay safe and healthy.



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