How To Get More Traffic To Your Website – Here Are 5 Super Easy Steps
There is a lot of talk about how to get more traffic to your website but few people really know what to do with that traffic once it hits your landing page.
It sounds strange but it is a proven fact, people have become so blinded by search for traffic that they forget to make certain that their website is setup correctly to convert.
By this I mean that they spend so much time and money driving traffic to some poorly optimized landing pages that will never fulfill their earning potential.
This post is a thought-provoking one. In here, I am going to ask you a few questions about your landing page. You may use it as a checklist. I hope it will give you an insight into how well your landing page is optimized for conversion.
So, let’s get started. Ready?
How to get more traffic to your website
1) Is Your Landing Page ‘Scannable’?
Eye tracking studies demonstrate that there is a set pattern that the majority of people use to read webpages. Generally they start at the top left corner and slowly scan through the page picking out the points that interest them.
This means that using a combination of short paragraphs, bullet points, bolding, colors, etc. will get attention to the items that are worth paying attention to and it also makes it easy for people to read what you have to say.
Just ascertain that you don’t overdo it! Trying to make too much stand out will end up as being too pushy and will result with none of it getting any attention.
2) How Soon Will Your Visitors Get The Answer Of ‘What’s In It For Me?’?
When someone lands on your website the first thing they will think about is ‘what’s in it for me?’ If you introduce yourself rather than addressing this right at the beginning, people will not read more than a few words before leaving your site.
So, always start off by telling the visitor what they have to gain if they continue reading. Use lots of ‘you’ focused language throughout the page to relate everything to them individually.
3) How Fast Can You Make Your Visitors Trust You?
Once you have gained your visitors’ interests, the next immediate challenge is trust. The faster you can gain their trust, the higher the chance that they will read your entire landing page.
Many things can affect how fast you can build trust and how to get more traffic to your website. They include the design of your website (does it look like a scam site full of flashy things, popups, etc., or a neat, clean, trust-worthy website).
The use of testimonials, the use of external recognitions such as awards, 3rd party site ranking etc. And having your own photo on the landing page will make a huge difference.
4) Is Your Copywriting ‘Hypnotic’?
Copywriting is an important element in traffic conversion. It may be surprising to you that certain words can turn people off and leave your site. While certain words can, on the other hand, get people to take action.
Also, you have to vary the usage of words so as to appeal to different circumstances and/or people, namely: kinesthetic, visual and auditory. For example, ‘imagine this…’, ‘can you see what I mean…’ and ‘listen to me…’ all have different impact on different modalities of people.
Apparently, certain words that end with “ly” you can use in your copy to slowly and hypnotically influence your readers. Here are a few: obviously, clearly, slowly, apparently, certainly, easily, powerfully, evidently, instantly, nicely, etc.
If you want to learn how to get more traffic to your website, every details count.
5) Do Your Visitors Know Exactly What To Do Next?
As strange as it may be, many websites and landing pages fail simply because they do not tell the visitor what to do next. If your visitor reaches the end of the page and there is no link or instruction on what you want them to do next they will most likely leave your website.
If you want people to stay on your website, give them a link to another article that might interest them. The only time you may want them to leave is to take the desired action (e.g. visit the product you are promoting or opt-in to your list).
But even in this case you still need a clear link that tells them what you want them to do next!
Traffic conversion is an important skill that every internet marketer must master. I remembered when I first started, I spent more than $2000 on a course on traffic conversion.
The advantages of traffic conversion courses is that you can apply the strategies straightaway and you can see the benefit instantly.
Just One Tweak Can Get You More Website Traffic!
I remember applying just one strategy that turned one of my websites from 3 figures to 4 figures a month. Not a lot, but that’s just one strategy on one website!
If you want to learn how to get more traffic to your website, get yourself a good course. I suggest that you take a look at Wealthy Affiliate, created by traffic conversion experts, Kyle and Carson.
It has everything you need to know, from sales funneling strategies to copywriting to real-life examples, video tutorials, loads of support (which is lacking in many traffic conversion courses).
And this one is 100% FREE to join! And I will be your personal mentor, so hurry and I will meet you on the other side to get you started …
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- Why Is Self Motivation Important – Believe In Yourself
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Excellent post, thanks so much.
I find myself guilty of sometimes puting myself and my interests ahead of the visitors and answering ‘what’s in it FOR YOU?’
I think I’ll bookmark this page so I can refer to it every once in a while every time I forget and make the necessary adjustments lol…
Thanks again for sharing!
Thanks for being such a regular reader of my articles Ivan. I hope that you are finding answers to your questions and please make sure to ask questions here so that we can all benefit from the answers you will receive.
Forgetting to put the reader’s interest is totally human Ivan. When we decide to earn an income online we naturally gear our thoughts towards our own interests, and it is not easy to get rid of this “bad habit”. But once you succeed in doing that (naturally), you will find that your subscribers list will get bigger and bigger instead of melting away.
I wish you the very best for your online venture Ivan, and I look forward to seeing you here again soon.
John ツ
Great post! I think it’s key to actually keep traffic on your website. I feel that keeping a low bounce rate means that you have to be doing something right with your website.
My aim is to get people on my site, and direct them around so that they read more and, ultimately, become more interested.
You have the right idea Stephen. Google pays close attention to how long someone stays on a website or blog. It is their way to differentiate the bot visitor from the real one, so bounce rate is very important for us. One way to encourage a visitor to stay on your site is, as you say, write some great content and invite them to visit other pages or articles. Google loves that.
Thanks for share your view Stephen.
I wish you an awesome ‘wealth building’ day!
John ツ
Hi John,
I read the whole post. I loved your suggestions on how to convert traffic to your landing page and made me thing of a few flaws in my own copy, which, thanks you John, I will be rectifying shortly.
I was particularly interested in your use of those hynoptic words and I would like to see more examples of such. I recently read that there are 8 powerfully converting words to use in your copy:- (let me see if I can recall them all)
1) ‘You’ – which you covered John.
2). New.
3). Limited (bonus offer = prestige and exclusivity).
4).
Oh dear, I can’t remember the rest. Do you know them John? I am going watch out for more information like you have in this post and apply them to my own.
A very valuable resource indeed.
Regards,
Philip.
Thanks for visiting my site Philip. In fact, there are many more powerfully converting words than that, for example one that we always see, thinking it is overused, but still works well is “free”. You also have “secrets revealed”, “guarantee”. You just have to look at the titles of the emails you receive and see which one you decide to open. You can make a list like that and use these words successfully.
I have a lot to write about on the subject as I have become an expert in social media marketing, and you probably know that on Twitter you only have 140 characters to use to convince your follower to decide to click on your message, so you better become good at it.
In fact, I have written an article about sharing on social media, you might be interested in reading it.
I look forward to seeing you here often Philip, and if you have any questions, please ask them here so that we can all benefit.
I wish you an awesome ‘wealth building’ day!
John ツ
This was a very well written, informative article. I struggle with getting traffic to my site and I will definitely be implementing these tips to help me with this. You definitely know what you are talking about and I look forward to seeing more great posts from you on this topic. Keep it up!
Thanks for your review and the compliment Jade. It takes quite a while to become an expert at getting traffic. It is a real skill that has to be developed. I learned how to do that by following the free Wealthy Affiliate training, and I am also a PRO member at LeadsLeap, that’s where most of my traffic comes from (on autopilot).
I have also posted a few more articles on the subject, which I hope you will enjoy.
If you have any questions, please ask them here so that we can all benefit from them.
I wish you an awesome ‘wealth building’ day!
John ツ
Hi
Great information on to get more traffic to your website.
This takes time and a lot of patience, but as you have pointed out there are a number of ways to achieve success at a much faster rate.
I think building trust is definitely one of the most imporatant parts in gaining more long term traffic. This can be achieved by providing some content with value.
I look forward to some of your future posts.
Cheers
Thanks so much for taking the time to post a comment Chris. Yes, as you have read and already know, there are several ways to get your website out there and trusted by the public and the search engines, two of them that I favor is by posting quality content and sharing my articles on social media and also there are some specialised social platforms that are worth being part of because of their unique form of promotion, such as LeadsLeap.
If you check back in a couple of hours, you will be able to read my latest article, then in the next few days I will upload two product reviews that might be of interest to you: Affilorama and Auto Affiliate Program
If you have any questions, please make sure to post them below and I and/or some of my regular readers will answer you as soon as possible.
I wish you an awesome ‘wealth building’ day!
John ツ