Tips For Creating Quality Content
Need some tips for creating quality content for your website or blog? You must have read loads of material on the subject, therefore we will not talk about the importance of content marketing to attract your future customers. But, as a reminder, content marketing is the creation of useful information to attract visitors to our website or blog. Without going through traditional advertising!
It allows us to demonstrate our know-how by publishing all kinds of content: articles on blogs, white papers, ebooks, tutorials, webinars etc.
Content marketing helps us gain visibility and notoriety while being much less expensive than traditional ad campaigns.
However, to publish quality content, it must comply with certain rules. We will see what quality content is. And how to be sure to attract customers!
So, let’s get started, here are your …
Tips for creating quality content – The rules to follow
I am going to show you how to become successful with your content marketing. Although for some, it seems to be a very difficult task. But, believe me it isn’t impossible to become an expert in writing good and useful articles for your website, blog, tutorials, etc.
There are rules to follow and with practice, nothing is impossible.
1. Why do you need to take the time to create quality content ?
But let’s start by looking at why we need to take our time to create valuable content to attract our potential customers. Indeed, generating valuable content is essential to attract and retain your audience:
- The majority of Internet users are overloaded with information and have become more and more demanding. They know at first glance what looks like is going to be a good copy, and what is simply rubbish.
- Generating quality content allows you to have your readers to interact with you and other of your readers via comments, and to share it on social media more easily.
- By providing more value to your customers, quality content automatically generates more sales. Your reader will say, “They give me good advice. They look competent. I want to know more! “
- Last but not least, quality content has a longer life on search engines. It will allow you to regularly bring free traffic to your site in the long run. And improve your SEO and ranking of your site on the search engines.
2. Create quality content step by step
Know who is your audience
The method to ensure the quality of your content is to always keep your target in mind and not to deviate. How are the people reading you are like? If you ask yourself this question, you already know who your ideal reader or prospect is. This is the first step to succeed with your content (and your activity in general). It is also one of the most important tips for creating quality content that I can give you.
If you are not sure how to remain focused on what your reader might look like, here is a technique I used in my early days of content marketing:
First, think about what sort of person might be interested in the product or service you are promoting. For example, if you are promoting weight loss products and you know of someone among your friends who might benefit from using this product, think of him or her. If you have a photo of that person, place it in front of you, and imagine that you are talking to your friend … in a friendly manner. That will work wonders, guaranteed.
But do you know what they are looking for?
So much the better if you have a well defined identikit picture of your ideal client. The above example would work as well here. But, on the other hand, it will be useless if you do not understand what they really need.
You must identify their problem and respond to this need or frustration:
- What mistakes do your customers / readers make?
- Do you have the solution that you can bring to them?
- What do they want to learn from you?
- And how much do you know on the subject?
If you have defined your activity well, there should be a common ground between these two questions. And all these common fields are what you need to publish on your blog.
Customized your content so that your reader feels like it was written especially for him or her.
Note: Have you really identified the frustration or need of your ideal client? Before rushing head down in writing your article, do a quick analysis of the competition to be certain that the same content has not already been published by a strong competitor.
If you are new to the industry, and you are not exactly dominating your industry or what your readers really want, make a list of the top 10 blogs in your industry. Note those who received the most comments. This is usually a very good indicator of what interests your target the most.
Work on your title:
The title of your content determines up to 80% the number of readers it will receive. Because it is not the same thing to write a title for the web as for a printed text. The amount of information available on a screen is limited, unlike a paper diary that allows you to see at the same time the title, the photo, the body of the article, etc.
On the internet, only the title will make your reader click in order to discover your article or not.
To become an expert on writing your blog titles, I am inviting you to read:
Organize your content in the form of “reverse pyramid”:
From the most to the least interesting, to get your reader’s attention right from the start. The concept of the inverted pyramid has been conceptualized by Nielsen Norman Group:
- 81% of your visitors read the first paragraph.
- They are 32% to read the 4th.
- And only 19.7% will venture below the waterline, also known as the fold (the imaginary line that separates the visible part of the invisible part of your computer screen).
Link your different content:
Integrate internal links between your different content, to help discover your site and retain your reader longer (the length of time visiting is a quality indicator for Google!).
Optimize your article around a keyword:
In order to be easily found on Google, your article must be written around a keyword or phrase. Include keywords and phrases related to your brand and industry. This will help your content to gradually rank better in the search engines.
For that, I recommend that you use the best and free keyword research tool on the Internet ➸ Jaaxy
Use a direct, simple and concise language:
Always use the active voice. Make short sentences. Ideally limit your sentences to 20 words. Lighten up your text as much as possible and avoid anything that does not bring any value to your reader and / or useless expressions like “as said before”, etc.
Aerate and divide your texts into paragraphs:
Have paragraphs that are not too long (max 5/6 lines) and use bullet points! Limit yourself to one idea per paragraph. Insert subtitles for easy reading. Remember that most people do not read a web page in a linear fashion, but read blocks of information.
Make images your allies:
A good text must be accompanied by good and sharp images. Images not only help to make reading your article more digestible, but will help to catch the attention of your readers. Avoid images already viewed 1000 times from free image sites that are accessible to all. Instead, try to personalize your illustrations so your reader can feel a connection and closeness with you.
I am glad that you read this far as it shows me that my article captured your attention and that you found it interesting.
You see, just a few months ago, I never thought that I would ever be able to write a page of information that could possibly grab the intention of my readers, never mind write over 1,500 words, and even more for this blog.
All this was made possible thanks to the fantastic training I have received from Wealthy Affiliate:
When joining, I will be your mentor and it will be a great pleasure for me to follow you step by step towards your success.
Thanks for reading
I hope that this article will help you with a few tips for creating quality content, or even better ones. If you have any tips on the subject we would love to hear from you. And, if you have any questions, please use the box below and I will respond as soon as possible. If you enjoyed this article please share it socially and leave a comment below, I will highly appreciate it!
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