How To Optimize An Adwords Campaign – 7 Vital Elements To Include

How to optimize an Adwords campaign

How to optimize an Adwords campaign is going to be quite a short article but I felt that I had to write it to help some of my readers who are struggling with their PPC (Pay Per Click) campaign. So for them, and all of you reading this blog post, here it is.

Enjoy it and put it to good use.

Paid listings can be a great way to generate qualified traffic to your site or blog, with immediate results. But all the difficulty of these PPC campaigns is that we must learn how to manage them WITH CARE, not to waste your money by targeting the wrong public!

So make sure that you optimize your PPC campaign is properly and for that, it must include the following 7 key elements.

How to optimize an Adwords campaign

The 7 vital elements to include are:

1 – A careful search for keywords:

If it’s not done correctly, it can get you in the wrong direction from the beginning and ultimately have a negative impact on your marketing budget. Always make use of a reliable keyword research tool as detailed in one of my earlier articles.

2 – Design your ad well:

Make it short, straight to the point ad, and include a clear and appealing call to action. Writing clear and SPECIFIC ads that properly target your audience will dramatically improve your results. To learn more, read another of my previous articles: How To Place Free Ads Online.

3 – An A / B test of your ad:

Do not burn your ad in marble! Do the A/B test and edit your ad and generate better results. What is the A/B test? It is very well explained on Wikipedia ~~> the A/B test.

4 – A good management of the bids:

Sure, it’s a little tedious. But the bid management tools, submission, activity tracking, that Adwords offers, provide a reliable and consistent cost per acquisition. So make sure that you use them wisely. This will save you from disappointment and wiping out your entire advertising budget overnight on something that should put you in profit.

Your ROI (Return On Investment)

Use reliable bid management tools!

5 – The relevance of your landing page and the quality of its content:

This will not only give your visitors a consistent transition from your ad but it will also play a key role in how the search engines will consider placing your ads.

6 – Polish your Call to Action:

Make sure to include a Call to Action (CTA) visible on your landing page, which will make it clear to your customers the next step you want them to follow. I often come across online marketers who are “afraid” to ask what they want their audience to do. It seems to be natural to let the reader decide for themselves, but, in reality, they want to be guided by you. So, don’t be afraid to help them do the right thing.

7 – Measuring results:

Just as keyword research is an essential starting point, measuring your progress is critical to your success once your campaign is in place. This will allow you to make improvements and especially to measure your ROI (Return On Investment) !

  • Are you good on all these points?
  • Do you want us to discuss any of them?
  • Or, do you have other tips to share with us?

… make sure to use the comment section right below this page.

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And here are some articles that you will also find useful:

Thanks for reading

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For many, how to optimize an Adwords campaign might be a regular thing they do. So, if you are one of them and have any other tips in this particular field, my readers and myself would like to hear from you. And, should you have any problems and would like to find a solution, please make use of the box below and someone and/or myself will respond typically within 24 to 48 hours. If you enjoyed reading this article please share it socially and post your appreciation in the comments area below, I will highly appreciate it!

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  • Sophorn

    I’m very new to building website with keywords rich content. My site is very new so I haven’t been doing any Adwords optimization yet. You have provide a quite a bit of good info. I will need to implement some your suggestions once my site have enough traffic. Thanks for a good read.

    • John

      Thanks so much Sophorn for commenting on my latest article: “How To Optimize An Adwords Campaign“. I am glad that it will become useful to you once you are ready with your website.

      Let me know if you have any questions and I look forward to being of help to you at any time.


  • The Moody Mom

    Hi John, 

    I really find not only this page but your site in general very helpful. I was actually checking out this Google Adwords yesterday trying to get a feel for it. When would you recommend someone do this? Should they already have a great stream of traffic to their site? Or is this a good way to gain traffic right off the bat? 

    I have bookmarked your site for future reference, there is a lot of good stuff here that I could use while I learn what I am doing! 

    Thank you for sharing your knowledge. 

    • John

      Thanks for reading my blog posts “Moody Mom”, and for your kind words. I am glad that my “How To Optimize An Adwords Campaign” article gave you a few tips and for bookmarking my website for further reference.

      About when to start monetizing your website, I am referring you to one of my previous articles ~~> When To Monetize Your Blog ? where you will see that there are different theories on the subject. I hope that you find your answers and if you have any questions, please do come back to me at any time, okay?

      I wish you the very best with your online projects.



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