What Is Affiliate Traffic

what is affiliate traffic

This article is intended to answer a question that I regularly receive from my readers:  what is affiliate traffic and how to get affiliate traffic.

Already established affiliate marketers either already own their customers (usually because they already have a high traffic website) or they know how and where to find customers (normally through search engines or online advertising).

If you understand this fact, your search for finding affiliate traffic is now simplified.


  1. You build one or more niche websites to attract targeted traffic for the product you are promoting, or
  2. You receive traffic through search engine optimization and online advertisements as with AdWords.

Each of these is a huge topic on their own which will be discussed in details in some future articles. Right now, we will stick to the topic of this report, which is…

What is affiliate Traffic?

What is Affiliate TrafficWe call affiliate traffic the number of people who click on your affiliate links. These links may be on your website, eMail, social accounts, etc. and lead to an affiliate website or splash page that you have decided to promote.

Then, they can be offered to buy a product that they might like or need. As your link was used during the purchasing of the product in question, you will receive a commission which is a percentage of the product price.

The company that is selling the product will have previously setup the commission rates.  It will either be a large commission or a smaller one that you will be entitled to.

1 – Build your niche websites

As an affiliate, your long term goal is to become the ‘owner’ of this traffic. You don’t want to keep spending money advertising and be sent traffic directly to your affiliated site.

What I mean by to be the ‘owner’ of the traffic, is that you should be creating your own content website, review website or blog, and building your own mailing list.

Yes, it is a bit harder than merely posting an advertisement to make a quick commission. But building your website and your own mailing list is a guaranteed way to grow at an exponential rate and provide you with a nice passive income for a long time to come.

Building your own niche authority will require a long term commitment on your part. It is not a quick fix. But it is a serious investment into your future retirement plan.

If you want a quick fix, then the next chapter is for you:

2 – Advertise

What is Affiliate TrafficImagine that you are trying to sell a product or service, for yourself or on behalf of a client. You then do some keyword research and post some AdWords ads and you may get some potential buyers.

With low competitive keywords, you can leverage on Web 2.0 sites and find top rankings in the natural search results. This will save you some money.


You may also want to entrust the advertising to some online freelance sites such as Fiverr, this is also a very economical and successful way to go about it.

For for certain products, you may be able generate affiliate traffic through article marketing, a.k.a. bum marketing.

As I also explained in one of my previous blog posts, your primary goal is to find targeted affiliate traffic.

And my final words

Last but not least. Now that you know what is affiliate traffic, how and where to find it, I want to remind you about the importance of generating passive and fresh traffic.

Passive traffic are regular and steady traffic coming to your website. They can be people who have voluntarily opted onto your list or they are already your clients.

Fresh traffic would be new traffic coming from your advertising campaigns, search engines or other means.

You need to make it a goal to develop a system that will produce both passive and fresh traffic. This will guarantee you long term success as an affiliate marketer. Once your system is in place, and up and running, you should not have to worry about affiliate traffic all the time.

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  • Dee

    Thanks for explaining what affiliate traffic is. Guess I didn’t really think about the difference of fresh or passive traffic and I am needing fresh traffic. Still haven’t tried advertising such as Fiverr so will need to look into it further and that should help my fresh traffic. Good job.

    • Thanks for your comment Dee. Fiverr is a good place to buy traffic, but also LeadLeap which becomes cheaper in the long run.

      Let me know if you have any questions about advertising and I will very happy to help you.

      John ツ

  • Vasiliy

    Hi John. I cam across your post, this seems pretty interesting. Affiliate marketing seems like can offer pretty interesting opportunity to make money online. I had a question: What do you think is the most effective traffic source would be? I would say both free and paid. Thanks

    • Thanks for visiting my site Vasiliy. Affiliate marketing is the most powerful way of making money online. It is accessible to all, newbies and seasoned marketers. It is an easy way to make money online.

      If by any chance you are already marketing online, you might have come across Wealthy Affiliate, and perhaps you are a member already, if not, you can read all about it on my review page.

      To answer your question, in my nearly 17 years of marketing online, I have never come across an advertising platform which is so generous with its members, in the form of advertisement space, tools etc.. It is LeadsLeap. In fact, Wealthy Affiliate and LeadsLeap can work very well together as one sends traffic to the other and vice versa.

      There are two levels of memberships at LeadsLeap, the FREE version and the PRO. Of course the PRO level is much more advantageous than the FREE but the FREE level is a good start to find out exactly how it really works.

      I hope to have answered your question fully, and if you have any more, please feel free to post them below so that all my readers can benefit as well.

      I wish you the very best with your online venture.

      John ツ

  • Paul

    Hi John found your website informative and interesting I use fiverr when I get writer’s block..
    Do you have any success with fiverr and getting web traffic?

    • Thanks for your comment Paul. I have been a buyer and a seller on Fiverr since January 2011. I have also used their services for writing blog posts for me but have never been very happy with what I have received, I always had to re-write the article myself, so if you have a good seller for that, please share their profile name or link here, thanks.

      As for getting web traffic, I offer this service on my Fiverr account and have a very successful Gig with over 350 positive reviews, which I highly recommend especially to members of Wealthy Affiliate with special free gifts with their order. So if you are a Wealthy Affiliate member and you order any of my Fiverr Gigs, just mention it when ordering and you will be particularly well served.

      I wish you the very best for your online venture.

      John ツ


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