Product Data Sheet Template – How To Successfully Write One?

product data sheet template

To write a product data sheet template is a skill that you can easily master and when done, it will save a lot of time for your future product descriptions

At the time of writing the content of your e-commerce site, there is one central element which you must particularly take care of. It is the product data sheets. The consumer, not being able to physically see and handle the product he/she wants to buy, only has your description and visuals to be convinced. In addition, the product sheet is your best asset for SEO.

Having a product data sheet template ready and well formed will save you time whenever  you have to review and recommend a product, or service, that you have tested.

So, to write a product data sheet template that impacts the user and at the same time the search engines, is quite important and must be addressed seriously. It is something that when it is done, you will use it over and over again. It will only require a minimum of tweaking from time to time to adjust to some particular products or services that you are promoting.

Definition of a product data sheet template

Before you start writing your product sheets, it is important to know exactly what it is. Here is the definition of a product card.

A product data sheet is a web page that contains all the technical, marketing, logistical and administrative characteristics of an article for sale on an e-commerce site. It allows to inform the users about the dimensions, the price, the reference or the weight of the product. It also contains a marketing description that aims to promote the benefits of the product concerned. Finally logistical information that will inform visitors about the conditions of delivery, return or the terms and facilities of payment.

To be able to properly write a product data sheet, you need to…

Know your products perfectly

product data sheet template

The best way to talk about your products is to know them well. Just as a salesperson would receive a product training to sell in store, you must know everything about your merchandise:

  • its main features
  • detailed instructions for use
  • the product’s usefulness and,
  • its possible complimentary use with other articles in your shop

When your visitors browse your product data page, they must have all the answers to their questions:

  • What is the material used in the manufacturing?
  • How do I maintain it?
  • How to wear / use it?
  • What are the accessories coming with it?
  • What are the customisations available? (color, size …)

Empathize with the consumer

Beyond the purely technical characteristics of the product, you must guide the potential buyer in the use of your products. The latter must imagine himself / herself with your article in their daily life.

Add tips on how to accommodate it. For example, if you sell food, give recipe ideas. If they are clothes, explain for what occasions they can be worn; what are the accessories that they can add to even look better with them, etc.

In other words, put yourself in your prospect’s shoes!

Avoid fatal errors

Whether it is for the sake of your SEO or your image, there are some errors that you must avoid while writing your product data sheet template:

  • Copy / paste the supplier’s description
  • Write the same sheet for similar products
  • Make many spelling errors
  • Write a pad rather than using bullets or dashes for the main features
  • Adopt overly commercial language

Embed keywords in strategic places

Finally, for your product listings to allow users to find you on search engines, you must place keywords in strategic places. For descriptions, it is relevant to use long tail keywords or phrases (expression of 3 words or more) and integrate it in the title of the form, in its URL and at least 2 times in the content.

Feel free to bold the key phrase to show Google that the term is important.

The product sheets remain the most important content of your e-commerce site. They will attract qualified traffic and convert your visitors. For the descriptions to perfectly fulfill your objectives, do not hesitate to entrust them to a professional that you will find on Fiverr!

Keys for effective product data sheet

To write powerful product sheets for your conversion rate as well as natural referencing, here are some things that you should not overlook:

  • Customize your product descriptions, they must be unique and tailored to your target market
  • Make them readable by highlighting the key information that will make the difference. Help your visitors to add the product to their shopping cart
  • Optimize your SEO by inserting links to your other products
  • Think SEO in your writing by inserting your key words and phrases, while remaining fluid and readable

What’s next?

Once you have created an attractive, optimized and useful product data sheet template (always have in mind the search engines and your prospect), it is time to save it so that you can use it again and again for every products or services that you are promoting.

product data sheet template

It is a good idea to let it rest for a while, a few days, a week, etc. and look at it again, putting yourself in the prospect’s and Google’s shoes. You could even have it looked at by someone else, asking them to try not to think what your intentions are; to be a total stranger who arrived on your website wanting to learn more about your product. Is he/she going to feel totally satisfied with the information and ready to press the “Buy” button?

From that, make some changes if necessary, then when totally satisfied, save it some place where you can easily access it when needed.

You have to bear in mind that in time your might have to adjust your template, but it should only be for minor tweaks.

There are tools that will help you get inspired. A number of them have been tested for you, and I personally use them in building my own very profitable businesses. I would recommend that you have a look at some of those that are in the right margin of this website. They are all free to use or join, so do not hesitate.

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I wish you the very best.

Thanks for reading How to product data sheet template


I hope that you enjoyed reading this article. We would love to hear about your experience, if you have any on how to create a great product data sheet template. If you have any questions, please use the box below and I will respond as soon as possible. If you enjoyed this article please share it socially and leave a comment below, I will highly appreciate it!

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  • ariel

    thanks for your articles,I have made a shopping website,when I do the description parts,I get no direction on how to write them,many mistakes I have made as you told on your article, this is really a good post! I never think there are so many points to notice before. you are right,we need to write unique description and pay more attention on the structure of product template.

    best regards

    • John

      Thanks for being a regular visitor to my website Ariel, and I am glad to know that you are learning a lot from my articles. Please do not hesitate to ask questions that you may have, right here, and I am sure that you will receive help from several of my readers very quickly.

      I wish you the very best.

      John ツ

  • peter

    Hi your post is very rich in information. I have learned how to correct errors in my blogging from here. I never knew I could bold my key phrases for Google to notice them easily. Does it really work out for Google to easily see our keyphrases?

    I use to think Google independently choose keyphrases by themselves.
    I have really learned a lot from your post.

    • Thanks for visiting my website and for your comments Peter. I am glad that you are finding some useful information here. Yes, bolding, italicizing, underscoring and CAPITALISING keywords not only helps your readers, but also helps the search engines to know the important words that you would like them to pay attention to, so it is important to make use of them (sparingly). Also, you are quite right to say that Google chooses keywords from your content that you have not intended to rank.

      There is an article that I have written a while ago that I am sure you will enjoy reading and will be of great help to you. It is: How To Find The Best Keywords For SEO. Enjoy it!

      John ツ

  • Sunny

    I had created a template for my reviews, but it wasn’t working out for me. I didn’t really have an idea of how I should lay it all out so that it works for every product, but this is extremely helpful. I think that I do tend to write a lot of pads and need to avoid that and replace them with bullet points to make the content a little easier to read. Thanks for the great advice!

    • John

      Thanks for taking the time to read my blog post and for your comment Sunny. I am glad that my article is helping you to improve your product review template.

      That’s right, bullet points, bullet points, bullet points. It makes your page much more comfortable to go through, not only for your readers, but also for the crawlers.

      As you liked this post, I am sure that your will find 10 Small Business Marketing Strategies That Work also very useful. Enjoy it and share with us your experience.

      I wish you the very best.

      John ツ

  • Shierly

    Hi! John,
    I learned a lot from your article specially on how to write a successful Product Data Sheet Template. You just proved to me how important highlighting the Keywords and making it bold, italize and capitalize is such powerful for search engines and readers to notice it. I got a rich informations from you.I am saving your site so I can get back for more of your articles.I will definitely follow your advices and empower it to my articles,too.Thanks.

    All the Best!

    • John

      I am glad that my last article is proving to be useful to you, thanks for sharing that Shierly. If you have any question, make sure to ask them here, you will certainly have a few of my readers coming to your rescue.

      I am sure that you have gone through the past issues of my website and I hope that you have come across one article for which I have receive quite a few positive comments. It is Introducing Jaaxy, The Best Free Keyword Research Tool and I recommend that you have a look as well.

      I look forward to seeing you here again soon as I have a few excellent articles ready to get out.

      Best wishes,

      John ツ

  • GBIG

    That was amazing thank you for sharing. This information was very clear for me. I have never written a Product Data Sheet Template before and I am glad that you made it so clear. I once had a go at writing a product review for a technical product and yes… I made the classic mistake you pointed out – I simply went “copy and paste” against the manufacturers technical specifications. It looked awful, I got no website visitors and I didn’t sell any products. I wish I had this information ages ago. Thanks for sharing.

    • John

      Thanks for taking the time to read my article GBIG, and for commenting on it. I am glad that you found it interesting and do bear in mind that it is not too late to adjust the situation. You will just have to create a template and replace the reviews you have already posted with it. Of course it would have been better if you knew that earlier on, but hey, we learn from our mistakes, right?

      I am sure that you will be interested in an article I have written a while ago which can complement this one, it is “How To Make Money With Affiliate Marketing“. Enjoy it and let me know if you have any questions, and please, also post a comment on it.

      Best wishes,

      John ツ 

  • Stacy

    i really appreciate your post. I am completely new to affiliate marketing as of the end of November. I have a total of 16 posts and 95 comments. Your product data sheet template is right on time for me. Now that i am getting the hang of posting on a regular basis it is time for me to consider creating a standard format to short cut the time it takes to post. I have bookmarked it to go back to it later for reference.

    • John

      Thanks for your regular visits to my website and for your comment Stacy. I am glad that you find my articles useful and that you learn a few things to use yourself on your website. Writing a data sheet for a product definitely takes a lot of time if you want to make it nice, therefore a good template will save a lot of your time if you are writing many product reviews.

      I have written an article a little while ago, which I am sure you will also find very useful. It is: “How To Cash In On Traffic (Step By Step Tutorial – Part 1)“. Enjoy it!

      Best wishes for your online venture.

      John ツ

  • Frazier

    Fiverr is a relatively new social network site or ‘micro gigging site’ which has become very popular. On Fiverr, people or companies sell their products and services for just a low flat rate of five dollars to start with. Although it may not sound like much, if you offer the right product and services and consistently receive good feedback from your customers, you can earn more. If you need to do any work by others you can visit here because this is the best site for your any can get more popularity by to do work for you here are men.
    So if you need any working item must visit here to know more.

    It’s a place where people offer to do something starting at $5+! What you offer is up to you – anything goes on Fiverr!

    Many people steer clear of Fiverr as they believe that because you only get paid $5, it’s not worth their while doing work for this sum but Fiverr connects you, the service provider, with us. You can earn more.

    If you need to do any work by others you can visit here because this is the best site for your any can get more popularity by to do work for you here are men.

    • Thanks for sharing your experience with Fiverr Frazier, although your comment is totally out of topic, perhaps you visited my review on Fiverrpage before coming to this one and commented on this article instead. Not a problem Frazier.

      I have been offering my services on Fiverr since January 2011 and have processed nearly 2,500 orders, all with 5 star reviews from satisfied customers. I have recently created a brand new service which is becoming extremely popular where I am offering to write and publish a Guest Post on this particular website / blog, a gig which I highly recommend.

      I hope to see you on my website often Frazier and make sure to sign up for my newsletter so that you will be notified whenever a new article is posted.

      Best wishes,

      John ツ

  • Elizabeth

    This is wonderful. I have learned something yet again today. The best way to talk about, market or present your product is to know the product very well. You can’t share what you don’t know, since it’s not possible to give what you don’t have. I love each moment spent on this platform. Quite educative. Thank you for all your helpful articles

    • John

      Thanks very much for reading my tutorial and for taking the time to comment Elizabeth. I am glad that your found it useful and that you enjoy reading other posts on my blog.

      I wish you the very best for your online projects.

      Take care, stay safe and healthy,


  • Nuttanee

    I have never thought of writing a product data sheet before but that can make my work more efficient for sure! Thanks for sharing such an informative post! A product data sheet looks exactly like a diagram (from wikipedia). Do you have a template or a checklist that you can share with us? 

    • John

      Thanks for being a regular reader of my blog posts Nuttanee, and for sharing your views. I do not use a strict template when writing an article. However here is a tutorial which I have written a while ago which shows how I proceed: How to Start a Blog and Make Money – My 9 Easy Steps to Success

      Let me know what you think and I Iook forward forward to seeing you again soon on this blog.

      Stay safe and healthy,



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