How To Write An About Me Page For A Website?
How to write an about me page for a website is a topic that I wanted to discuss since a long time. Many of my readers have approached me on several occasions and asked me “what makes a good about me page“. So, here we are going review the 4 main qualities of a good about me page.
As you can understand, what follows is valid for a blog as well as for a website. Also, “about me” can be “about us”, or “about the company”, etc.
Okay, so let’s get on with it, shall we? …
How to write an about me page for a website ?
I guess, I should have said “How to write a GOOD about me page for a website?” right? That’s how we are going to assume it …
Did you know that the “About” page of SME (Small and Medium-sized Enterprises) websites is the 3rd most viewed page, after the home page and the contact page? Your presentation page is therefore an additional tool to help with conversion, which you should carefully optimize.
How? As said earlier, there are 4 major actions that you should consider taking for your mediocre “About Me” page becomes a GOOD one. And they are …
1. Be concise
A page of presentation is not a biography. Internet users do not have much time to devote to your page, so maximize the few seconds they are willing to spend on it.
Mention your corporate mission early on in your presentation and do it in one or two paragraphs, at most: it must be clear, concise and committed. Internet users should not have to scroll down to find out everything that is needed about you.
If you want to write more information about yourself, whether it’s your history, a short biography of your leader or a summary of your accomplishments, add links or tabs, but do not put all in your presentation!
The Starbucks presentation page is an example to follow: short and well-written sentences, words that make you want to have a coffee, a photo … everything is there! Information that goes beyond the scope of the business presentation is simply grouped in a small box on the right side of the page, with easily accessible links.
2. Be dynamic
Imagine that your presentation page is the handshake that you offer to Internet users: it must be accompanied by a frank look, a smile, a firmness.
So, first of all, use action verbs. Write with the active voice (“we offer you a service” rather than “a service is offered to you”). Create images in the minds of the Internet users.
Therefore, a page of presentation without personality would miss the target. Your words, the structure of the sentences and the words chosen must reflect who you are.
A dentist, for example, must have a professional image that inspires confidence. On the other hand, a young startup that works in the field of fashion articles should rather make original remarks that inspire a fresh wind.
3. Refine your page layout
It’s not just the words: there is also the look. The visuals on your page should reflect who you are.
Put pictures or images to make reading more enjoyable. Include a video presentation, if you have the means to do so professionally. If you can’t produce a professional video yourself, you can hire the services of some freelancers, like on Fiverr. You will find there some really good professionals who will deliver some great videos.
Clean up the style: anything that annoys the eye or distracts the user’s attention should be removed. However, it may be useful to focus on certain parts of your page by using headings, different font sizes, and bold or italic characters.
4. Make a call to action
How often do I have to repeat this? That’s right, I have even written an article on this most important subject. Most new comers to online marketing seem to be afraid to place calls to action (CTA) all through their articles and various places. If you are one of them, or even if you are not sure, I suggest that you take a moment to read: “How To Call To Action On A Website“.
Take advantage of your introductory page to ask people to join your newsletter by agreeing to provide you with their email address, for example. As many people are viewing this page, you should take the opportunity to expand your audience.
It can also be beneficial to add a link that redirects your users directly to your contact page: they will not have to search through the tabs since you will put your details on a silver platter!
Here is an example of a strong call to action:
I invite you to get my free Internet Marketing course by clicking on the banner below …
To put some effort into the development of your “About Me” page is necessary: this page is a wonderful tool to help you with your conversion.
Inspire trust to the user who is meeting you for the first time. This is the image that you must release during this virtual meeting that will encourage him or her to contact you.
And here are some articles that you will also find useful:
- How To Build An Effective Landing Page
- How To Create A Niche Website ?
- Tips For Creating Quality Content
Thanks for reading
I hope that you now understand how to write an about me page for a website. Pretty simple right? If you have any other tips in this particular field, my readers and myself would like to hear from you. And, should you have any problems and would like to find a solution, please make use of the box below and someone and/or myself. I will respond typically within 24 to 48 hours. If you enjoyed reading this article please share it socially and post your appreciation in the comments area below, I will highly appreciate it!
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